//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"DM : das private Wirtschaftsmagazin"
~isPartOf:"Journal of business research : JBR"
~subject:"Innovation"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: Internet
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Innovation
Marketing management
Consumer behaviour
443
Konsumentenverhalten
443
Social Web
436
Social web
436
Internet marketing
312
Online-Marketing
312
Online retailing
206
Online-Handel
206
Beziehungsmarketing
144
Relationship marketing
144
E-commerce
142
Electronic Commerce
142
Brand management
129
Markenführung
129
Viral marketing
119
Virales Marketing
119
Social media
117
Brand image
84
Markenimage
84
Customer integration
59
Kundenintegration
59
Advertising effects
57
Social network
57
Soziales Netzwerk
57
Werbewirkung
57
Digital platform
56
Digitale Plattform
56
Einzelhandel
53
Retail trade
53
Brand
51
Internet
51
Digitalisierung
49
Digitization
49
Markenartikel
46
Customer satisfaction
45
Kundenzufriedenheit
45
Sharing economy
45
Marketingmanagement
44
more ...
less ...
Online availability
All
Undetermined
72
Type of publication
All
Article
85
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
86
Aufsatz in Zeitschrift
86
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
Language
All
English
86
Author
All
Kim, Sang Jin
3
Ko, Eunju
3
Mahr, Dominik
3
Choi, Jeonghye
2
Foltean, Florin Sabin
2
Hammedi, Wafa
2
Huarng, Kun-Huang
2
Kim, Juran
2
Li, Xia
2
Muninger, Marie-Isabelle
2
Parida, Vinit
2
Shah, Denish
2
Wang, Yonggui
2
Wincent, Joakim
2
Yu, Tiffany Hui-Kuang
2
Abrate, Graziano
1
Akter, Shahriar
1
Al Omoush, Khaled Saleh
1
Andreu, Luisa
1
Arora, Anshu
1
Assaf, A. Georges
1
Ates, Aylin
1
Baack, Daniel W.
1
Babu, Mujahid Mohiuddin
1
Baima, Gabriele
1
Bakir, Nuran Acur
1
Bamford, David
1
Banerjee, Somnath
1
Barnes, Stuart J.
1
Barrera, Kevin Giang
1
Benoit, Sabine
1
Bhardwaj, Pradeep
1
Bijmolt, Tammo H. A.
1
Bindu, N.
1
Borges, Mauro
1
Briamonte, Massimiliano Farina
1
Bridges, Eilen
1
Broekhuis, Manda
1
Cai, Ya-Jun
1
Cao, Qinwei
1
more ...
less ...
Published in...
All
DM : das private Wirtschaftsmagazin
Journal of business research : JBR
SpringerLink / Bücher
72
Technological forecasting & social change : an international journal
66
Springer eBook Collection
42
Industrial marketing management : the international journal for industrial and high-tech firms
39
Journal of open innovation : technology, market, and complexity
33
International journal of internet marketing and advertising : IJIMA
32
Research policy : policy, management and economic studies of science, technology and innovation
32
Journal of retailing and consumer services
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Technology analysis & strategic management
22
Business horizons
21
International journal of technology marketing : IJTMkt
20
Technovation : the international journal of technological innovation, entrepreneurship and technology management
20
Discussion paper
19
International journal of innovation and technology management
19
The journal of business & industrial marketing
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
International journal of innovation management
18
International journal of technology management : IJTM
18
European research studies
17
Journal of marketing communications
17
Journal of the Academy of Marketing Science
17
ERIM report series research in management
16
European journal of innovation management
16
Journal of marketing management : MM
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of internet commerce
15
Electronic commerce research
14
IEEE transactions on engineering management : EM
14
Journal of digital banking
14
Journal of marketing
14
Journal of strategic marketing
14
Information systems research : ISR
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
NBER working paper series
13
International journal of product development : IJPD
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
NBER Working Paper
12
Premier reference source
12
more ...
less ...
Source
All
ECONIS (ZBW)
86
Showing
1
-
10
of
86
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
2
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
3
Internet
of Things : aspiration, implementation and contribution
Cranmer, Eleanor E.
;
Papalexi, M.
;
Dieck, M. Claudia tom
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 69-80
Persistent link: https://www.econbiz.de/10013194406
Saved in:
4
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
5
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
6
Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.
;
Northey, Gavin
- In:
Journal of business research : JBR
132
(
2021
),
pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
Saved in:
7
"I digitize so I exist" : searching for critical capabilities affecting firms' digital innovation
Tortora, Debora
;
Chierici, Roberto
;
Briamonte, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 193-204
Persistent link: https://www.econbiz.de/10012509645
Saved in:
8
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
9
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
10
Social media marketing for businesses : organic promotions of web-links on Facebook
Chawla, Yash
;
Chodak, Grzegorz
- In:
Journal of business research : JBR
135
(
2021
),
pp. 49-65
Persistent link: https://www.econbiz.de/10012643984
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->