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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Beziehungsmarketing"
~subject:"Markentreue"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Markentreue
Consumer behaviour
565
Konsumentenverhalten
565
Brand management
277
Markenführung
277
Brand image
218
Markenimage
218
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189
Markenartikel
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Fetscherin, Marc
3
Gil Saura, Irene
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Zhang, Hong
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Šerić, Maja
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Berenguer Contrí, Gloria
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Li, Dahui
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The journal of brand management : an international journal
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of retailing and consumer services
460
Journal of business research : JBR
342
International journal of hospitality management
165
The journal of services marketing
116
The journal of product & brand management
97
Journal of the Academy of Marketing Science
76
Psychology & marketing
76
Cogent business & management
72
Journal of hospitality marketing & management
72
Asia Pacific journal of marketing and logistics
70
International journal of contemporary hospitality management
68
Journal of retailing
66
Journal of travel and tourism marketing
66
The service industries journal
66
Journal of strategic marketing
60
European journal of marketing : EJM
56
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of service management
55
Journal of marketing
51
Marketing intelligence & planning
51
Journal of service research : JSR
49
Services marketing quarterly
49
SpringerLink / Bücher
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
The international review of retail, distribution and consumer research
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
International journal of consumer studies
32
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ECONIS (ZBW)
114
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
4
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
5
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
6
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
7
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
8
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
9
Emotion-regulatory chatbots for enhancing consumer servicing : an interpersonal emotion management approach
Luo, Bei
;
Lau, Raymond Yiu Keung
;
Li, Chunping
- In:
Information & management : the internat. journal of …
60
(
2023
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014466169
Saved in:
10
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
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