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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Markentreue"
~subject:"Social Web"
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Brand management
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The journal of brand management : an international journal
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
214
Journal of retailing and consumer services
191
International journal of internet marketing and advertising : IJIMA
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
The journal of product & brand management
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Technological forecasting & social change : an international journal
62
Journal of promotion management : innovations in planning and applied research
50
Journal of marketing communications
49
Journal of internet commerce
44
International journal of advertising : the review of marketing communications
43
International journal of consumer studies
42
Psychology & marketing
42
International journal of electronic marketing and retailing : IJEMR
40
International journal of hospitality management
39
Asia Pacific journal of marketing and logistics
38
Journal of electronic commerce research : JECR
37
Cogent business & management
36
Journal of marketing management : MM
33
Journal of management information systems : JMIS
32
Electronic commerce research
30
Information systems research : ISR
30
International journal of technology marketing : IJTMkt
30
Tourism management : research, policies, practice
30
Journal of fashion marketing and management
29
Journal of travel and tourism marketing
29
Marketing intelligence & planning
29
International journal of electronic commerce : IJEC
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Journal of marketing
27
International journal of business information systems : IJBIS
26
International journal of contemporary hospitality management
26
Journal of hospitality marketing & management
26
Journal of the Academy of Marketing Science
26
European journal of marketing : EJM
25
Young consumers : insight and ideas for responsible marketers
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
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ECONIS (ZBW)
84
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1
Clowns, fuzzy worms and blooming flowers : becoming a "creative child" through arts consumption
Hietala, Iida
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1331-1365
Persistent link: https://www.econbiz.de/10014427188
Saved in:
2
Constructing the food waste issue on social media : a discursive social marketing approach
Sutinen, Ulla-Maija
;
Närvänen, Elina
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 219-247
Persistent link: https://www.econbiz.de/10013206531
Saved in:
3
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
4
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
5
The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
6
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
7
Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
8
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
9
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
10
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing : an exploratory multi-stakeholder perspective
Kay, Samantha
;
Mulcahy, Rory
;
Sutherland, Karen
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 550-584
Persistent link: https://www.econbiz.de/10014321528
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