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isPartOf:"The journal of brand management : an international journal"
~subject:"Customer satisfaction"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Customer satisfaction
Marketing management
Consumer behaviour
347
Konsumentenverhalten
347
Brand management
265
Markenführung
265
Brand image
211
Markenimage
211
Brand
185
Markenartikel
183
Beziehungsmarketing
77
Relationship marketing
77
Luxury goods
48
Luxusgüter
48
Social Web
36
Social web
36
Emotion
33
Internet marketing
27
Online-Marketing
27
Advertising effects
25
Werbewirkung
25
Brand loyalty
24
Marketingmanagement
22
Corporate Social Responsibility
20
Corporate social responsibility
20
Personality psychology
20
Persönlichkeitspsychologie
20
Brand extension
19
Markentransfer
19
Markentreue
19
China
17
Kundenzufriedenheit
15
Measurement
15
Messung
14
Corporate reputation
12
Firmenimage
12
Product counterfeiting
12
Produktpiraterie
12
Viral marketing
12
Virales Marketing
12
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Article in journal
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37
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English
37
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Johnson, Lester W.
2
Ahmadi, Hormoz
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Batt, Verena
1
Baumann, Chris
1
Baxter, Stacey M.
1
Baylghomog, Steven W.
1
Bruhn, Manfred
1
Casidy, Riza
1
Chhikara, Ritu
1
De Gregorio, Federico
1
Demetriou, Marlen
1
Disterheft, Aneta
1
Doh, Sun-Jae
1
Díaz García, Estrella
1
Eshghi, Abdolreza
1
Fatma, Mobin
1
Fazal-e-Hasan, Syed
1
Felix, Reto
1
Fine, Amanda C.
1
Gaczek, Piotr
1
Gadzinski, Gregory
1
Garczarek-Bąk, Urszula
1
Garg, Ruchi
1
Gengler, Charles E.
1
Ghose, Sanjoy
1
Gil Saura, Irene
1
Giovanis, Apostolos N.
1
Gray, David
1
Haase, Janina
1
Haverila, Kai
1
Haverila, Matti
1
Hawkins, Matthew A.
1
Heiman, Amir
1
Hennigs, Nadine
1
Hirvonen, Saku
1
Holehonnur, Abhijith
1
Holzer, Matthias
1
Hopkins, Christopher D.
1
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The journal of brand management : an international journal
Journal of retailing and consumer services
358
Journal of business research : JBR
207
International journal of hospitality management
190
The journal of services marketing
103
Journal of hospitality marketing & management
93
Journal of travel and tourism marketing
89
Cogent business & management
81
International journal of contemporary hospitality management
78
Asia Pacific journal of marketing and logistics
66
Psychology & marketing
66
Services marketing quarterly
59
Tourism management : research, policies, practice
57
European journal of marketing : EJM
55
The service industries journal
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Journal of strategic marketing
46
Journal of the Academy of Marketing Science
42
Service business
42
The journal of product & brand management
42
Journal of marketing communications
41
Journal of retailing
40
Journal of service management
39
Journal of service research : JSR
39
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Journal of marketing
38
International journal of electronic marketing and retailing : IJEMR
36
International journal of retail & distribution management
36
The international journal of bank marketing : IJBM
35
Marketing intelligence & planning
34
Tourism management perspectives : TMP
34
The international review of retail, distribution and consumer research
32
Journal of Islamic marketing
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
International journal of retail and distribution management
29
Journal of Asian finance, economics and business : JAFEB
28
Journal of marketing management : MM
28
International journal of consumer studies
27
Journal of internet commerce
27
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ECONIS (ZBW)
37
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1
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
2
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
3
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
4
Evolution of luxury marketing landscape : a bibliometric analysis and future directions
Rathi, Rubal
;
Garg, Ruchi
;
Kataria, Aakanksha
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10013270417
Saved in:
5
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
6
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
7
Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study
Olaoke, Ridhwan O.
;
Baylghomog, Steven W.
;
Tümer, Mustafa
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 643-656
Persistent link: https://www.econbiz.de/10012792877
Saved in:
8
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
9
A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
Garczarek-Bąk, Urszula
;
Szymkowiak, Andrzej
;
Gaczek, Piotr
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
Saved in:
10
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
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