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isPartOf:"The journal of brand management : an international journal"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Marketingmanagement
Consumer behaviour
347
Konsumentenverhalten
347
Brand management
265
Markenführung
265
Brand image
211
Brand
185
Markenartikel
183
Beziehungsmarketing
77
Relationship marketing
77
Luxury goods
48
Luxusgüter
48
Social Web
36
Social web
36
Emotion
33
Internet marketing
27
Online-Marketing
27
Advertising effects
25
Werbewirkung
25
Brand loyalty
24
Marketing management
22
Corporate Social Responsibility
20
Corporate social responsibility
20
Personality psychology
20
Persönlichkeitspsychologie
20
Brand extension
19
Markentransfer
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Markentreue
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China
17
Customer satisfaction
15
Kundenzufriedenheit
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Measurement
15
Messung
14
Corporate reputation
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Firmenimage
12
Product counterfeiting
12
Produktpiraterie
12
Viral marketing
12
Virales Marketing
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Johnson, Lester W.
5
Kulczynski, Alicia
4
Phau, Ian
4
Baxter, Stacey M.
3
Gunasti, Kunter
3
Ilicic, Jasmina
3
Jassawalla, Avan R.
3
Mirzaei, Abas
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Abratt, Russell
2
Bartels, Jos
2
Biedenbach, Galina
2
Casidy, Riza
2
Confente, Ilenia
2
Dwivedi, Abhishek
2
Felix, Reto
2
Fetscherin, Marc
2
Gil Saura, Irene
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hegner, Sabrina
2
Heine, Klaus
2
Johnson, Zachary S.
2
Kara, Selcan
2
Lin, Zhibin
2
Machado, Joana César
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Moharana, Tapas Ranjan
2
Ross, William T.
2
Sarkar, Abhigyan
2
Schmidt, Holger J.
2
Shimul, Anwar Sadat
2
Sierra, Jeremy J.
2
Taute, Harry A.
2
Velasco, Carlos
2
Webster, Cynthia M.
2
Šerić, Maja
2
Adegbite, Emmanuel
1
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The journal of brand management : an international journal
Journal of business research : JBR
399
Journal of retailing and consumer services
264
The journal of product & brand management
249
Psychology & marketing
117
Asia Pacific journal of marketing and logistics
109
Journal of marketing communications
100
European journal of marketing : EJM
88
The journal of consumer marketing
76
Journal of international consumer marketing
73
International journal of hospitality management
65
Marketing intelligence & planning
63
Journal of marketing
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
International marketing review
57
Journal of global marketing
56
Journal of marketing management : MM
56
Marketing letters : a journal of research in marketing
55
Journal of strategic marketing
54
Cogent business & management
52
International journal of consumer studies
51
Journal of Islamic marketing
50
Journal of the Academy of Marketing Science
50
International journal of internet marketing and advertising : IJIMA
49
SpringerLink / Bücher
49
Journal of fashion marketing and management
48
Journal of promotion management : innovations in planning and applied research
48
International journal of advertising : the review of marketing communications
46
Journal of travel and tourism marketing
45
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Journal of promotion management : JPM
42
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of marketing research : JMR
37
International journal of retail & distribution management
36
Journal of business ethics : JOBE
35
Journal of international marketing
35
International journal of advertising : the quarterly review of marketing communications
34
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ECONIS (ZBW)
223
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21
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
22
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
23
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
24
Brand stigmatization : how do new brand users influence original brand users?
Yang, Defeng
;
Lei, Xi
;
Hu, Liang
;
Sun, Yu
;
Yang, Xiaodan
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10013493108
Saved in:
25
The impact of interpersonal traits (extraversion and agreeableness) on consumers' self-brand connection and communal-brand connection with anthropomorphized brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 13-34
Persistent link: https://www.econbiz.de/10013170470
Saved in:
26
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
27
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
28
Slow fashion branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
29
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
30
Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
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