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language:"eng"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Customer satisfaction"
~subject:"advertising"
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Customer satisfaction
advertising
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
199
Online-Marketing
199
Social Web
145
Social web
145
Brand management
66
Markenführung
66
Advertising effects
65
Beziehungsmarketing
65
Relationship marketing
65
Werbewirkung
65
Online retailing
63
Online-Handel
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59
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social media
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Abu ElSamen, Amjad A.
1
Agrebi, Meriem
1
Aguado, Juan Miguel
1
Akroush, Mamoun N.
1
Alvandi, Mohsen
1
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Gopalakrishna B. V.
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International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
121
Journal of business research : JBR
45
Journal of internet commerce
36
International journal of electronic marketing and retailing : IJEMR
35
International journal of hospitality management
31
International journal of business information systems : IJBIS
27
Cogent business & management
24
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
24
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
24
International journal of electronic customer relationship management : IJECRM
23
Asia Pacific journal of marketing and logistics
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of e-business research : an official publication of the Information Resources Management Association
21
Journal of electronic commerce research : JECR
21
The service industries journal
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Tourism management : research, policies, practice
19
Journal of travel and tourism marketing
18
Journal of hospitality marketing & management
17
Psychology & marketing
17
Journal of marketing communications
16
Service business
16
Services marketing quarterly
16
Information systems and e-business management : ISeB
15
The journal of services marketing
15
International journal of contemporary hospitality management
14
Journal of strategic marketing
14
The international journal of bank marketing : IJBM
14
International journal of electronic business
13
International journal of retail and distribution management
13
The TQM journal : the international review of organizational improvement
13
Electronic commerce research and applications
12
International journal of quality & reliability management
12
International journal of quality and service sciences
12
Journal of marketing management : MM
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of bank marketing
11
International journal of retail & distribution management
11
Electronic commerce research
10
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ECONIS (ZBW)
36
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1
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
2
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
3
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
4
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
5
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Saved in:
6
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
7
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
8
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
9
Instagram marketing : understanding the adoption factors for small and medium enterprises
Zuraini Harun
;
Farzana Parveen
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 527-549
Persistent link: https://www.econbiz.de/10012670718
Saved in:
10
The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures
Armelini, Guillermo
;
González, Jorge
;
Villanueva, Julian
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012105493
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