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source:"econis"
~person:"Kellett, Pamm"
~person:"Merrilees, Bill"
~type_genre:"Fallstudie"
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Kellett, Pamm
Merrilees, Bill
Craig, Justin B.
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European journal of marketing : EJM
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Journal of marketing channels : ... distribution systems, strategy, and management
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The journal of brand management : an international journal
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Pioneering Asian franchise brands : Pho24 in Vietnam
Frazer, Lorelle
;
Merrilees, Bill
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
4
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009657578
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2
Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie
;
Kellett, Pamm
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
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3
A comparison between mainstream and action sport industries in Australia : a case study of the skateboarding cluster
Kellett, Pamm
;
Russell, Roslyn
- In:
Sport management review
12
(
2009
)
2
,
pp. 66-78
Persistent link: https://www.econbiz.de/10003913564
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4
Important factors to consider when using internal branding as a management strategy : a healthcare case study
Gapp, Rod
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 162-176
Persistent link: https://www.econbiz.de/10003458926
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