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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Felix, Reto"
~person:"Grace, Debra"
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Consumer behaviour
Konsumentenverhalten
4
Brand
3
Brand image
3
Markenartikel
3
Markenimage
3
Brand management
2
Markenführung
2
Advertising effects
1
Australia
1
Australien
1
Beziehungsmarketing
1
Brand commitment
1
Brand extension
1
Brand love
1
Brand loyalty
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer/brand relationships
1
Country of origin
1
Designation of origin
1
Dual processing theory
1
Franchising
1
Herkunftsbezeichnung
1
Instandhaltung
1
Lieferantenmanagement
1
Luxury goods
1
Luxury products
1
Luxusgüter
1
Maintenance policy
1
Markentransfer
1
Markentreue
1
Marketing management
1
Marketingmanagement
1
Perceived strength of brand origin
1
Perception
1
Relationship fidelity
1
Relationship maintenance
1
Relationship marketing
1
Rules of origin
1
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English
4
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Felix, Reto
Grace, Debra
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
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The journal of brand management : an international journal
Psychology & marketing
4
Journal of business research : JBR
3
Journal of retailing and consumer services
3
Health marketing quarterly
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of asset management
1
Theoretical economics letters
1
Working papers SES
1
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ECONIS (ZBW)
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1
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
2
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
3
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
4
Exploring brand extensions in the context of franchising in Australia
Weaven, Scott
;
Grace, Debra
;
Jones, Ryan
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 425-437
Persistent link: https://www.econbiz.de/10009511229
Saved in:
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