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subject:"Markenimage"
~isPartOf:"Journal of strategic marketing"
~source:"econis"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Kundenzufriedenheit
Consumer behaviour
171
Konsumentenverhalten
171
Beziehungsmarketing
60
Relationship marketing
60
Brand management
47
Markenführung
47
Brand image
44
Customer satisfaction
35
Brand
23
Markenartikel
23
Social Web
21
Social web
21
Dienstleistungsqualität
20
Service quality
20
Internet marketing
17
Online-Marketing
17
Online retailing
15
Online-Handel
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Einzelhandel
14
Marketing management
14
Marketingmanagement
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Retail trade
14
Viral marketing
14
Virales Marketing
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Confidence
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Vertrauen
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Customer integration
10
Emerging economies
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Kundenintegration
10
Personality psychology
10
Persönlichkeitspsychologie
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Schwellenländer
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trust
10
Betriebliche Wertschöpfung
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Value creation
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Japutra, Arnold
3
Martin, Brett
3
Roy, Sanjit
3
Casidy, Riza
2
Das, Gopal
2
Lim, Weng Marc
2
Manoli, Argyro Elisavet
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Pervan, Simon J.
2
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2
Rizomyliotis, Ioannis
2
Simkin, Lyndon
2
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2
Abratt, Russell
1
Afshardoost, Mona
1
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1
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1
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1
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1
Amawate, Vibhas
1
Apostolos, Giovanis
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Banerji, Diptiman
1
Bang, Nguyen
1
Baumann, Chris
1
Beerli, Asunción
1
Bendixen, Michael
1
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Bodet, Guillaume
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Butt, Muhammad Mohsin
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Chan, Anthony
1
Chanavat, Nicolas
1
Chatterjee, Ravi
1
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Journal of strategic marketing
Journal of retailing and consumer services
516
Journal of business research : JBR
478
The journal of product & brand management
248
International journal of hospitality management
230
The journal of brand management : an international journal
212
Psychology & marketing
141
Asia Pacific journal of marketing and logistics
130
Cogent business & management
113
Journal of travel and tourism marketing
111
The journal of services marketing
110
Journal of hospitality marketing & management
107
European journal of marketing : EJM
104
International journal of contemporary hospitality management
92
Journal of international consumer marketing
81
Tourism management : research, policies, practice
79
Journal of marketing communications
78
Marketing intelligence & planning
73
International journal of consumer studies
66
Services marketing quarterly
66
The journal of consumer marketing
66
Journal of global marketing
64
The service industries journal
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Marketing letters : a journal of research in marketing
61
Journal of Islamic marketing
60
Journal of the Academy of Marketing Science
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of marketing
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
International marketing review
54
Journal of fashion marketing and management
54
International journal of retail & distribution management
52
International journal of electronic marketing and retailing : IJEMR
50
Journal of promotion management : innovations in planning and applied research
50
The international review of retail, distribution and consumer research
50
Service business
49
Tourism management perspectives : TMP
49
International journal of internet marketing and advertising : IJIMA
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
46
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ECONIS (ZBW)
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1
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
2
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
3
Consumers' evaluation of extensions among extensions and the backdrop effect
Peev, Plamen P.
;
Kumar, Piyush
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014302698
Saved in:
4
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
5
Understanding the shoppers' perception in retail shopping malls : a self-determination theory perspective
Li, Ling Hin
;
Cheung, Ka Shing
;
Tse, Wing Sze
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 58-73
Persistent link: https://www.econbiz.de/10014303129
Saved in:
6
Consumers' propensity for rollover service contracts : the influences of perceived value, convenience and trust on service loyalty
Wilkins, Stephen
;
Hazzam, Joe
;
Megicks, Phil
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 516-531
Persistent link: https://www.econbiz.de/10014304907
Saved in:
7
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
8
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
9
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
10
Consumer retention through phygital experience in omnichannel retailing : role of consumer empowerment and satisfaction
Mishra, Sita
;
Malhotra, Gunjan
;
Chatterjee, Ravi
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 749-766
Persistent link: https://www.econbiz.de/10014304964
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