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subject:"Markenimage"
~isPartOf:"Journal of strategic marketing"
~subject:"Online-Marketing"
~subject:"Privater Konsum"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Online-Marketing
Privater Konsum
Consumer behaviour
171
Konsumentenverhalten
171
Beziehungsmarketing
60
Relationship marketing
60
Brand management
47
Markenführung
47
Brand image
44
Customer satisfaction
35
Kundenzufriedenheit
35
Brand
23
Markenartikel
23
Social Web
21
Social web
21
Dienstleistungsqualität
20
Service quality
20
Internet marketing
17
Online retailing
15
Online-Handel
15
Einzelhandel
14
Marketing management
14
Marketingmanagement
14
Retail trade
14
Viral marketing
14
Virales Marketing
14
Confidence
13
Vertrauen
13
Customer integration
10
Emerging economies
10
Kundenintegration
10
Personality psychology
10
Persönlichkeitspsychologie
10
Schwellenländer
10
trust
10
Betriebliche Wertschöpfung
8
Value creation
8
Emotion
7
Environmental consciousness
7
Structural equation model
7
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57
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57
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English
57
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Japutra, Arnold
3
Martin, Brett
3
Casidy, Riza
2
Jebarajakirthy, Charles
2
Lim, Weng Marc
2
Manoli, Argyro Elisavet
2
Simkin, Lyndon
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Apostolos, Giovanis
1
Banerjee, Shubhomoy
1
Banerji, Diptiman
1
Bang, Nguyen
1
Bendixen, Michael
1
Bertschy, Marjorie
1
Bodet, Guillaume
1
Bowden, Jana
1
Bridson, Kerrie
1
Brooks, Simon
1
Butaney, Bhupin
1
Butaney, Gul
1
Castle, Nicholas W.
1
Chan, Anthony
1
Chanavat, Nicolas
1
Cheung, Fung Yi Millissa
1
Choudhury, Musfiq Mannan
1
Cioppi, Marco
1
Combe, Ian Alexander
1
Conduit, Jodie
1
Crespo, Cátia Fernandes
1
Curina, Ilaria
1
Das, Gopal
1
Das, Gupta
1
Davari, Arezoo
1
Deb, Madhurima
1
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Published in...
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Journal of strategic marketing
Journal of business research : JBR
520
Journal of retailing and consumer services
360
The journal of product & brand management
259
The journal of brand management : an international journal
220
Journal of marketing communications
131
International journal of internet marketing and advertising : IJIMA
129
Psychology & marketing
126
International journal of hospitality management
118
Asia Pacific journal of marketing and logistics
111
International journal of consumer studies
101
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
International journal of advertising : the review of marketing communications
90
Journal of international consumer marketing
90
European journal of marketing : EJM
89
Journal of promotion management : innovations in planning and applied research
82
Cogent business & management
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
The journal of consumer marketing
76
Journal of marketing
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of global marketing
69
Marketing intelligence & planning
69
Marketing letters : a journal of research in marketing
68
Journal of travel and tourism marketing
61
International marketing review
59
Journal of the Academy of Marketing Science
58
NBER working paper series
58
International journal of electronic marketing and retailing : IJEMR
57
Journal of fashion marketing and management
57
Journal of promotion management : JPM
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of internet commerce
56
International journal of advertising : the quarterly review of marketing communications
55
Journal of marketing management : MM
55
Tourism management : research, policies, practice
55
Journal of marketing research : JMR
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Journal of consumer research : JCR ; an interdisciplinary bimonthly
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
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ECONIS (ZBW)
57
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1
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
2
What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
Saved in:
3
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
4
Consumers' evaluation of extensions among extensions and the backdrop effect
Peev, Plamen P.
;
Kumar, Piyush
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014302698
Saved in:
5
Triggers of aspirational consumption at the base of the Pyramid : a qualitative inquiry from Indian context
Srivastava, Abhinav
;
Mukherjee, Srabanti
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 154-184
Persistent link: https://www.econbiz.de/10014303179
Saved in:
6
Culture is in the eye of the beholder : using metaphoric representations of cultural values to enhance consumer digital engagement
Yuliani Suseno
;
Nguyen, Doan T.
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 321-342
Persistent link: https://www.econbiz.de/10014303214
Saved in:
7
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
8
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
9
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
10
Expecting the surprises : role of hope in consumer repurchase intentions in an online shopping environment
Trivedi, Vibha
;
Banerji, Diptiman
;
Yadav, Mohit
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 794-816
Persistent link: https://www.econbiz.de/10014304969
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