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subject:"Markenimage"
~person:"Melewar, T. C."
~person:"Veloutsou, Cleopatra"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Virales Marketing
Consumer behaviour
59
Konsumentenverhalten
59
Brand management
41
Markenführung
41
Brand image
29
Brand
19
Markenartikel
19
Beziehungsmarketing
18
Relationship marketing
18
Social Web
11
Social web
11
Corporate reputation
9
Firmenimage
9
Marketing management
9
Marketingmanagement
9
Reputation
8
Brand communities
5
Welt
5
World
5
Branchenentwicklung
4
Brand identity
4
Brand loyalty
4
Brand reputation
4
Einzelhandel
4
Internet marketing
4
Luxury goods
4
Luxusgüter
4
Marketing
4
Online-Marketing
4
Retail trade
4
Sector development
4
Viral marketing
4
Brand relationships
3
Cognition
3
Confidence
3
Consumer engagement
3
Corporate image
3
Customer integration
3
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32
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32
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32
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English
32
Author
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Melewar, T. C.
Veloutsou, Cleopatra
Loureiro, Sandra Maria Correia
32
Phau, Ian
29
Diamantopoulos, Adamantios
26
Usman, Osly
26
Han, Heesup
25
Huber, Frank
20
Bang, Nguyen
18
Japutra, Arnold
18
Sarkar, Abhigyan
18
Filieri, Raffaele
17
Guzman, Francisco
17
Pelsmacker, Patrick de
17
Ekinci, Yuksel
16
Sreejesh, S.
16
Dens, Nathalie
15
Romaniuk, Jenni
15
Balaji, M. S.
14
Berger, Jonah
14
Dwivedi, Yogesh Kumar
14
Liu, Chih-Hsing
14
Paul, Justin
14
Sarkar, Juhi Gahlot
14
Burmann, Christoph
13
Das, Gopal
13
Gierl, Heribert
13
Gil Saura, Irene
13
MacInnis, Deborah J.
13
Shimul, Anwar Sadat
13
Wiedmann, Klaus-Peter
13
Fetscherin, Marc
12
Hollebeek, Linda D.
12
Jang, Soocheong
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
Park, Jungkun
12
Augusto, Mário Gomes
11
Batra, Rajeev
11
Casidy, Riza
11
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Journal of business research : JBR
9
Corporate reputation review
2
European journal of marketing : EJM
2
Qualitative market research : an international journal
2
The journal of product & brand management
2
The marketing review
2
European business review
1
International business review : the official journal of the European International Business Academy
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
International studies of management and organization
1
Journal of global marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing theory
1
The journal of brand management : an international journal
1
The journal of consumer marketing
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ECONIS (ZBW)
32
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1
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
2
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
3
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
4
The determinants of personal luxury purchase intentions in a recessionary environment
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1401-1432
Persistent link: https://www.econbiz.de/10013466534
Saved in:
5
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
6
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
7
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
8
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
9
Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna
;
Dessart, Laurence
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
121
(
2020
),
pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
Saved in:
10
Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
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