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subject:"Marketing management"
type_genre:"Fallstudie"
~subject:"Automotive industry"
~subject:"Strategic management"
~type_genre:"Interview"
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ECONIS (ZBW)
78
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Start-up marketing strategies in India
Ramesh, M. Anil
(
ed.
);
Grover, Priya
(
ed.
); …
-
2019
-
First edition
Persistent link: https://www.econbiz.de/10012013815
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2
Electromobility in India : attempts at leadership by businesses in a scant policy space
Chaudhary, Ankur
-
2014
Persistent link: https://www.econbiz.de/10010361528
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3
The rise to market leadership : new leading firms from emerging countries
Malerba, Franco
(
ed.
);
Mani, Sunil
(
ed.
);
Adams, Pamela
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011636935
Saved in:
4
Leadership in the automobile industry : the case of India's Tata Motors
Mani, Sunil
- In:
The rise to market leadership : new leading firms from …
,
(pp. 68-98)
.
2017
Persistent link: https://www.econbiz.de/10011660301
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5
Tanishq: bringing jewellery to daily life
Adhikari, Atanu
;
Sankaran, Ramesh Kumar
;
Karkhanis, Trupti
- In:
Strategic marketing cases in emerging markets
,
(pp. 11-25)
.
2017
Persistent link: https://www.econbiz.de/10011667535
Saved in:
6
Revolution ventures - introduction to the service organization and situation description
Roy, Gautam
;
Adhikari, Atanu
- In:
Strategic marketing cases in emerging markets
,
(pp. 107-115)
.
2017
Persistent link: https://www.econbiz.de/10011667545
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7
Building brands in emerging economies : a consumer-oriented approach
Nunez, Sandra
;
Castaño, Raquel
- In:
Business analytics and cyber security management in …
,
(pp. 183-194)
.
2017
Persistent link: https://www.econbiz.de/10011586342
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8
Strategic marketing cases in emerging markets
Adhikari, Atanu
(
ed.
);
Roy, Sanjit
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10014013168
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9
Win-win corporations : the Indian way of shaping successful strategies
Shah, Shashank
-
2016
Persistent link: https://www.econbiz.de/10011625834
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10
Business model adaptation for emerging markets : a case study of a German automobile manufacturer in India
Landau, Christian
;
Karna, Amit
;
Sailer, Miriam
- In:
R & D management
46
(
2016
)
3
,
pp. 480-503
Persistent link: https://www.econbiz.de/10011590949
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