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type:"article"
type_genre:"Mehrbändiges Werk"
~subject:"Automotive industry"
~subject:"Marketingmanagement"
~type_genre:"Case study"
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Automotive industry
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Case studies on MNCs in India
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International journal of automotive technology and management : IJATM
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International journal of business excellence
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International journal of technology marketing : IJTMkt
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Journal of advances in management research : JAMR
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Journal of risk finance : the convergence of financial products and insurance
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Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering
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Supply Chain Network Management : Gestaltungskonzepte und Stand der praktischen Anwendung
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The IUP journal of marketing management : IJMM
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The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
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The rise to market leadership : new leading firms from emerging countries
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Leadership in the automobile industry : the case of India's Tata Motors
Mani, Sunil
- In:
The rise to market leadership : new leading firms from …
,
(pp. 68-98)
.
2017
Persistent link: https://www.econbiz.de/10011660301
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2
Tanishq: bringing jewellery to daily life
Adhikari, Atanu
;
Sankaran, Ramesh Kumar
;
Karkhanis, Trupti
- In:
Strategic marketing cases in emerging markets
,
(pp. 11-25)
.
2017
Persistent link: https://www.econbiz.de/10011667535
Saved in:
3
Revolution ventures - introduction to the service organization and situation description
Roy, Gautam
;
Adhikari, Atanu
- In:
Strategic marketing cases in emerging markets
,
(pp. 107-115)
.
2017
Persistent link: https://www.econbiz.de/10011667545
Saved in:
4
Building brands in emerging economies : a consumer-oriented approach
Nunez, Sandra
;
Castaño, Raquel
- In:
Business analytics and cyber security management in …
,
(pp. 183-194)
.
2017
Persistent link: https://www.econbiz.de/10011586342
Saved in:
5
Business model adaptation for emerging markets : a case study of a German automobile manufacturer in India
Landau, Christian
;
Karna, Amit
;
Sailer, Miriam
- In:
R & D management
46
(
2016
)
3
,
pp. 480-503
Persistent link: https://www.econbiz.de/10011590949
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6
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
Saved in:
7
Dynamic design for quality for total quality advantage : a benchmarking case study from Indian automobile manufacturing sector
Pal, S. S.
;
Jasial, Sumeet Singh
- In:
Knowledge and process management : the journal of …
22
(
2015
)
2
,
pp. 78-87
Persistent link: https://www.econbiz.de/10011400893
Saved in:
8
Doing it the Toyota way in India? : managing unsettled labor relations at the Toyota subsidiary in India
Knuth, Christian
- In:
Case studies in Asian management
,
(pp. 149-168)
.
2014
Persistent link: https://www.econbiz.de/10010235391
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9
Hospitality innovations in the emerging experience economy : a case study of the Oberoi resorts
Bharwani, Sonia
- In:
Innovations in services marketing and management : …
,
(pp. 307-328)
.
2014
Persistent link: https://www.econbiz.de/10010201153
Saved in:
10
Managing value in supply chains : case studies on the sourcing hub concept
Agrawal, Anupam
;
De Meyer, Arnoud
;
Van Wassenhove, Luk N.
- In:
California management review
56
(
2013/14
)
2
,
pp. 23-54
Persistent link: https://www.econbiz.de/10010342550
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