//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~source:"econis"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Thomas, Sujo"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
12
Konsumentenverhalten
12
Cause-Related Marketing
9
Cause-related marketing
9
Beziehungsmarketing
8
Relationship marketing
8
Fundraising
6
India
5
Indien
5
Advertising effects
3
Brand image
3
Brand management
3
CRM participation intention
3
Internet marketing
3
Markenführung
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
Social Web
3
Social web
3
Werbewirkung
3
CRM campaign
2
Cause involvement
2
Confidence
2
Facebook
2
Intention to donate
2
Skepticism
2
Trust
2
Vertrauen
2
Advertising
1
Attitude toward brand
1
Awareness
1
Bibliometrics
1
Bibliometrie
1
Big five personality traits
1
CRM
1
CRM knowledge
1
CRM luxurycampaigns
1
Cause related marketing
1
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
15
Language
All
English
15
Author
All
Thomas, Sujo
15
Kureshi, Sonal
5
Bhatt, Viral
4
Patel, Ritesh
4
Jadeja, Ashwin
2
Suggala, Susmita
2
Trivedi, Twinkle
2
Yagnik, Arpan
2
Agarwal, Dhruv
1
Bhatt, Vivek
1
Pandey, Sudhir
1
Pathak, Bharati
1
Shreevastava, Richa
1
Suryavanshi, A. K. S.
1
Vaghela, Krishnaba
1
Vatavwala, Sanket
1
more ...
less ...
Published in...
All
International review on public and non-profit marketing
3
International journal of business competition and growth : IJBCG
2
Journal of nonprofit & public sector marketing
2
International journal of business and emerging markets : IJBEM
1
International journal of business information systems : IJBIS
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
Journal of marketing communications
1
Journal of philanthropy and marketing
1
Journal of retailing and consumer services
1
Society and business review
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
15
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
2
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh
;
Bhatt, Viral
;
Thomas, Sujo
;
Trivedi, Twinkle
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 199-228
Persistent link: https://www.econbiz.de/10014501199
Saved in:
3
Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms : a large-sample study based on a model integrating philanthropic actions, well-being...
Suryavanshi, A. K. S.
;
Thomas, Sujo
;
Trivedi, Twinkle
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014450575
Saved in:
4
Private-label grocery buyers' donation intentions and trust in CRM campaigns : an empirical analysis by employing social identity theory
Thomas, Sujo
;
Patel, Ritesh
;
Bhatt, Viral
- In:
Society and business review
18
(
2023
)
3
,
pp. 401-421
Persistent link: https://www.econbiz.de/10014334088
Saved in:
5
Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity
Thomas, Sujo
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014234447
Saved in:
6
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
7
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
8
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
9
Investigating the factors influencing consumers' purchase intention towards online private labels in the Indian context
Thomas, Sujo
;
Suggala, Susmita
;
Agarwal, Dhruv
- In:
International journal of business competition and …
8
(
2022
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014234352
Saved in:
10
Psychological antecedents of consumer trust in CRM campaigns and donation intentions : the moderating role of creativity
Thomas, Sujo
;
Jadeja, Ashwin
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581929
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->