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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
910
Konsumentenverhalten
909
Brand management
164
Markenführung
164
Brand image
162
Markenimage
162
Fashion
136
Mode
136
Beziehungsmarketing
122
Relationship marketing
122
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96
Markenartikel
96
Clothing
92
Bekleidung
91
USA
86
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85
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68
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68
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64
Clothing industry
64
Einzelhandel
62
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62
Advertising effects
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Online-Handel
61
Werbewirkung
61
Internet marketing
59
Online-Marketing
58
Customer satisfaction
56
Kundenzufriedenheit
56
Luxury goods
54
Luxusgüter
54
Marketing management
53
Marketingmanagement
53
Emotion
51
Advertising
46
Viral marketing
46
Virales Marketing
46
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45
Personality psychology
43
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908
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910
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Phau, Ian
9
Grewal, Dhruv
7
Lennon, Sharron J.
7
Palmatier, Robert W.
7
Kumar, V.
6
Bijmolt, Tammo H. A.
5
Dwivedi, Yogesh Kumar
5
Fuchs, Christoph
5
Haws, Kelly L.
5
Johnson, Kim K. P.
5
Kaushik, Geetanjali
5
MacInnis, Deborah J.
5
Melnyk, Valentyna
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Aspara, Jaakko
4
Canniford, Robin
4
Chattaraman, Veena
4
Dahl, Darren W.
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Herrmann, Andreas
4
Houston, Mark B.
4
Inman, J. Jeffrey
4
Khare, Arpita
4
Lee, Wai Jin
4
Lee, Yuri
4
Mitchell, Vincent-Wayne
4
Roy, Rajat
4
Sadachar, Amrut
4
Schreier, Martin
4
Sharma, Piyush
4
Thomas, Jane Boyd
4
Yan, Ruoh-nan
4
Ailawadi, Kusum L.
3
Barone, Michael J.
3
Botti, Simona
3
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European journal of marketing : EJM
Journal of fashion marketing and management
Journal of marketing
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,897
International journal of consumer studies
759
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
SpringerLink / Bücher
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
287
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
910
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1
Meaning of manual labor impedes consumer adoption of autonomous products
Bellis, Emanuel de
;
Johar, Gita Venkataramani
;
Poletti, …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 949-965
Persistent link: https://www.econbiz.de/10014432751
Saved in:
2
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
3
Caffeine's effects on consumer spending
Biswas, Dipayan
;
Hartmann, Patrick
;
Eisend, Martin
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014245073
Saved in:
4
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
5
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
6
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
7
How political identity shapes customer satisfaction
Fernandes, Daniel
;
Ordabayeva, Nailya
;
Han, Kyuhong
; …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 116-134
Persistent link: https://www.econbiz.de/10013438834
Saved in:
8
Connecting to place, people, and past : how products make us feel grounded
Eichinger, Isabel
;
Schreier, Martin
;
Van Osselaer, …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013258861
Saved in:
9
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
10
Increasing digital dissemination and online apparel shopping behaviour of Generation Y
Agrawal, Durgesh Kumar
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014495500
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