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~isPartOf:"Journal of vacation marketing : an international journal"
~source:"econis"
~subject:"Markenführung"
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Markenführung
Tourism marketing
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Tourismusmarketing
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Holiday behaviour
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Tourism
85
Tourismus
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Destination management
53
Destinationsmanagement
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Customer satisfaction
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Kundenzufriedenheit
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Australien
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Internationaler Tourismus
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Ashton, Ann Suwaree
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Blichfeldt, Bodil Stilling
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Chung, Yeasun
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Kellett, Pamm
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King, Brian
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Lim, Yumi
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Marchiori, Elena
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Melewar, T. C.
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Mikulić, Josip
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Norbani Che Ha
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Oliveira, Eduardo
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
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1
Online communication in Spanish destination marketing organizations : the view of practitioners
Fernández-Cavia, José
;
Marchiori, Elena
;
Tang, CH
; …
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10011773066
Saved in:
2
Countries' positioning on personality traits : analysis of 10 South American national tourism websites
Rojas-Méndez, José I.
;
Hine, Michael J.
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
3
,
pp. 233-247
Persistent link: https://www.econbiz.de/10011773052
Saved in:
3
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
4
Chinese hotel guest perception of international chain hotels under the same hotel brand in different travel destinations : the cases of intercontinental and Sheraton
Sun, Sunny
;
Tong, Karen TszLun
;
Law, Chun Hung Roberts
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10011951210
Saved in:
5
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
6
Exploring the role of brand identification and brand love in generating higher levels of brand loyalty
Alnawas, Ibrahim
;
Altarifi, Shadi
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10011581861
Saved in:
7
"Do it to Denmark" : a case study on viral processes in marketing messages
Blichfeldt, Bodil Stilling
;
Smed, Karina M.
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
3
,
pp. 289-301
Persistent link: https://www.econbiz.de/10011403681
Saved in:
8
Content, context and co-creation : digital challenges in destination branding with references to Portugal as a tourist destination
Oliveira, Eduardo
;
Panyik, Emese
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
1
,
pp. 53-74
Persistent link: https://www.econbiz.de/10010511165
Saved in:
9
Muslim travelers in Asia : the destination preferences and brand perceptions of Malaysian tourists
Kim, Seongseop
;
Im, Holly Hyunjung
;
King, Brian
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10010511186
Saved in:
10
Tourist destination brand image development : an analysis based on stakeholders' perception ; a case study from Southland, New Zealand
Ashton, Ann Suwaree
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10010390871
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