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~person:"Baltas, George"
~subject:"Handelsmarke"
~subject:"Markenführung"
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Baltas, George
Saridakis, Charalampos
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Aulōnitēs, Geōrgios I.
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ECONIS (ZBW)
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The entrance of new products in the Cretan market
Angelaki, Eleni
;
Baltas, George
;
Baourakis, George
; …
- In:
Journal of euromarketing
22
(
2013
)
1/2
,
pp. 74-85
Persistent link: https://www.econbiz.de/10010127909
Saved in:
2
Motivation recipes for brand-related social media use : a Boolean-fsQCA approach
Saridakis, Charalampos
;
Baltas, George
;
Oghazi, Pejvak
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1062-1070
Persistent link: https://www.econbiz.de/10011627272
Saved in:
3
Does ingredient advertising work? : some evidence on its impact
Giakoumaki, Christina
;
Aulōnitēs, Geōrgios I.
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 901-913
Persistent link: https://www.econbiz.de/10011564152
Saved in:
4
Private labels and retail assortment planning : a differential evolution approach
Tsafarakis, Stelios
;
Saridakis, Charalampos
; …
- In:
Operations research confronting the crisis
,
(pp. 677-692)
.
2016
Persistent link: https://www.econbiz.de/10011589938
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