//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bhatt, Viral"
~person:"Shreevastava, Richa"
~subject:"Cause-Related Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Thomas, Sujo"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Cause-Related Marketing
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Cause-related marketing
5
Relationship marketing
5
Fundraising
4
CRM participation intention
2
Cause involvement
2
Luxury goods
2
Luxusgüter
2
Arbeitsmobilität
1
Arbeitsverhalten
1
Arbeitszufriedenheit
1
Attitude toward brand
1
Big five personality traits
1
Brand image
1
Brand management
1
CRM campaign
1
CRM luxurycampaigns
1
CRM participation intentions
1
Charity
1
Computerspiel
1
Confidence
1
Corporate Social Responsibility
1
Corporate culture
1
Corporate social responsibility
1
Donation magnitude
1
Employee retention
1
Experiment
1
Firm motive
1
Food retailing
1
Food trade
1
Generation Z
1
Grocery retailer
1
Human Resource Management
1
IT sector
1
India
1
Indien
1
Intention to donate
1
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Bhatt, Viral
Shreevastava, Richa
Thomas, Sujo
13
Kureshi, Sonal
6
Patel, Ritesh
3
Jadeja, Ashwin
2
Pandey, Sudhir
1
Patel, Ritesh Jayantibhai
1
Trivedi, Twinkle
1
Vaghela, Krishnaba
1
Vatavwala, Sanket
1
more ...
less ...
Published in...
All
International review on public and non-profit marketing
2
International journal of emerging markets
1
Journal of nonprofit & public sector marketing
1
Society and business review
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Testing the influence of donation message-framing, donation size, and product type (Androgynous Luxury Hedonic Vs. Eco-friendly: Utilitarian) on CRM participation intention
Patel, Ritesh Jayantibhai
;
Thomas, Sujo
;
Bhatt, Viral
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 391-413
Persistent link: https://www.econbiz.de/10014333847
Saved in:
2
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
3
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh
;
Bhatt, Viral
;
Thomas, Sujo
;
Trivedi, Twinkle
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 199-228
Persistent link: https://www.econbiz.de/10014501199
Saved in:
4
Private-label grocery buyers' donation intentions and trust in CRM campaigns : an empirical analysis by employing social identity theory
Thomas, Sujo
;
Patel, Ritesh
;
Bhatt, Viral
- In:
Society and business review
18
(
2023
)
3
,
pp. 401-421
Persistent link: https://www.econbiz.de/10014334088
Saved in:
5
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->