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~person:"Bhatt, Viral"
~person:"Shreevastava, Richa"
~subject:"Fundraising"
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Fundraising
Consumer behaviour
6
Konsumentenverhalten
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Beziehungsmarketing
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Cause-Related Marketing
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Cause-related marketing
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CRM participation intention
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Luxury goods
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CRM campaign
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CRM luxurycampaigns
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CRM participation intentions
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Generation Z
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Bhatt, Viral
Shreevastava, Richa
Thomas, Sujo
7
Patel, Ritesh
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Jadeja, Ashwin
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Kureshi, Sonal
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Patel, Ritesh Jayantibhai
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Suryavanshi, A. K. S.
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ECONIS (ZBW)
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Testing the influence of donation message-framing, donation size, and product type (Androgynous Luxury Hedonic Vs. Eco-friendly: Utilitarian) on CRM participation intention
Patel, Ritesh Jayantibhai
;
Thomas, Sujo
;
Bhatt, Viral
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 391-413
Persistent link: https://www.econbiz.de/10014333847
Saved in:
2
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
3
Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms : a large-sample study based on a model integrating philanthropic actions, well-being...
Suryavanshi, A. K. S.
;
Thomas, Sujo
;
Trivedi, Twinkle
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014450575
Saved in:
4
Private-label grocery buyers' donation intentions and trust in CRM campaigns : an empirical analysis by employing social identity theory
Thomas, Sujo
;
Patel, Ritesh
;
Bhatt, Viral
- In:
Society and business review
18
(
2023
)
3
,
pp. 401-421
Persistent link: https://www.econbiz.de/10014334088
Saved in:
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