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~subject:"Advertising effects"
~subject:"Banking crisis"
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Advertising effects
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Baltas, George
4
Angelaki, Eleni
1
Argouslidis, Paraskevas C.
1
Aulōnitēs, Geōrgios I.
1
Baltas, Konstantinos N.
1
Baourakis, George
1
Giakoumaki, Christina
1
Izzeldin, Marwan
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Kapetanios, George
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Saridakis, Charalampos
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Skarmeas, Dionysis
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Tsionas, Efthymios G.
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Marketing letters : a journal of research in marketing
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The journal of business & industrial marketing
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ECONIS (ZBW)
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1
The entrance of new products in the Cretan market
Angelaki, Eleni
;
Baltas, George
;
Baourakis, George
; …
- In:
Journal of euromarketing
22
(
2013
)
1/2
,
pp. 74-85
Persistent link: https://www.econbiz.de/10010127909
Saved in:
2
Liquidity creation through efficient M&As: A viable solution for vulnerable banking systems? : evidence from a stress test under a panel VAR methodology
Baltas, Konstantinos N.
;
Kapetanios, George
;
Tsionas, …
- In:
Journal of banking & finance
83
(
2017
),
pp. 36-56
Persistent link: https://www.econbiz.de/10011816820
Saved in:
3
Does ingredient advertising work? : some evidence on its impact
Giakoumaki, Christina
;
Aulōnitēs, Geōrgios I.
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 901-913
Persistent link: https://www.econbiz.de/10011564152
Saved in:
4
Modeling price-related consequences of the brand origin cue : an empirical examination of the automobile market
Saridakis, Charalampos
;
Baltas, George
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10011444025
Saved in:
5
The role of customer factors in multiple store patronage: a cost-benefit approach
Baltas, George
;
Argouslidis, Paraskevas C.
;
Skarmeas, …
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10003969343
Saved in:
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