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~subject:"Beziehungsmarketing"
~subject:"International market entry"
~subject:"Retail trade"
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Search: "Swoboda, Bernhard"
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Beziehungsmarketing
International market entry
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Swoboda, Bernhard
81
Foscht, Thomas
21
Schramm-Klein, Hanna
21
Morschett, Dirk
15
Elsner, Stefan
8
Zentes, Joachim
7
Olejnik, Edith
5
Rudolph, Thomas
5
Schnedlitz, Peter
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Weindel, Julia
4
Angerer, Thomas
3
Morbe, Lukas
3
Pennemann, Karin
3
Berg, Bettina
2
Dabija, Dan Cristian
2
Fränzel, Nils
2
Hälsig, Frank
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Janz, Markus
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Maloles, Cesar
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Schwarz, Sandra
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Winters, Amelie
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Anderer, Michael
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Chia, Swee-lim
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Cliquet, Gérard
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Haelsig, Frank
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Hirschmann, Johannes
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Jacobs, Nele
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Kabuth, Peter
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Meierer, Markus
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Neus, Florian
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Pop, Nicolae Al
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Riedl, Heike
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Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
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Internationalisierung von Vertrieb und Handel
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of international management
1
Journal of retailing
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Management international review : MIR ; journal of international business
1
Marketing : journal of research and management
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Marketing und Innovation in disruptiven Zeiten
1
Markteintrittsstrategien : Dynamik und Komplexität
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ECONIS (ZBW)
81
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1
Effects of internationalization rhythm and speed on e-commerce firms’ growth and the role of institutional distances
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
62
(
2022
)
2
,
pp. 169-201
Persistent link: https://www.econbiz.de/10013272929
Saved in:
2
The role of national institutions in the effects of consumers’ perceived customer orientation and firm innovativeness
Jacobs, Nele
;
Swoboda, Bernhard
- In:
International business review : the official journal of …
32
(
2023
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014450234
Saved in:
3
Kundenwirkung von "Holographic Shopping", "Augmented Reality" und "Embodied Robots" im Handel
Swoboda, Bernhard
;
Fränzel, Nils
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 249-278)
.
2023
Persistent link: https://www.econbiz.de/10013555066
Saved in:
4
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
5
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
6
Management von Handelsunternehmen in einer digitalen Zukunft
Swoboda, Bernhard
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 219-237)
.
2018
Persistent link: https://www.econbiz.de/10011741007
Saved in:
7
International strategy's effects on retailers' local implementation and performance
Swoboda, Bernhard
;
Morbe, Lukas
;
Hirschmann, Johannes
- In:
International business review : the official journal of …
27
(
2018
)
3
,
pp. 642-653
Persistent link: https://www.econbiz.de/10011856709
Saved in:
8
International retailers' performance in host countries : the roles of strategies, consumer perceptions and the local environment
Morbe, Lukas
-
2018
Persistent link: https://www.econbiz.de/10011843674
Saved in:
9
Käuferverhalten : Grundlagen - Perspektiven - Anwendungen
Foscht, Thomas
;
Swoboda, Bernhard
;
Schramm-Klein, Hanna
-
2017
-
6., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011642787
Saved in:
10
An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
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