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~subject:"Customer integration"
~subject:"Markenführung"
~subject:"Strategisches Management"
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Customer integration
Markenführung
Strategisches Management
Marketing management
183
Marketingmanagement
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Consumer behaviour
171
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171
Beziehungsmarketing
161
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161
Brand management
87
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63
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63
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59
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59
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48
Unternehmenserfolg
48
Social Web
47
Social web
47
Dienstleistungsqualität
43
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43
Strategic management
40
KMU
36
SME
36
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35
Online-Marketing
35
Competitive advantage
31
Wettbewerbsvorteil
31
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28
Brand
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Emerging economies
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28
Lieferantenmanagement
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Markenartikel
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Lane, Nikala
4
Rahman, Kaleel
4
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3
Leenders, Mark A. A. M.
3
Martin, Brett
3
Pervan, Simon J.
3
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Areni, Charles Scott
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Casidy, Riza
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Coffie, Stanley
2
David, Fred R.
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David, Meredith E.
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Fernandes, Teresa
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Gilmore, Audrey
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Hajli, Nick
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Leicht, Thomas
2
Lim, Weng Marc
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Manoli, Argyro Elisavet
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Melewar, T. C.
2
Merrilees, Bill
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Roy, Sanjit
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Simkin, Lyndon
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Srivastava, R. K.
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Taghian, Mehdi
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Wamba, Samuel Fosso
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1
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1
Akbar, Muhammad Imad Ud Din
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Journal of strategic marketing
149
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ECONIS (ZBW)
149
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1
What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
Saved in:
2
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
3
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
4
Laying the foundations for success : co-creating sustainable marketing solutions
Kim, Jeawon
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 267-295
Persistent link: https://www.econbiz.de/10014303202
Saved in:
5
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
6
The role of plot in brand story construction : a neurophysiological perspective
Kühn, Stefanie
;
Boshoff, Christo
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 471-497
Persistent link: https://www.econbiz.de/10014304464
Saved in:
7
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
8
Assessing omnichannel strategies for global retailing industries in a developing country
Djofack, Sidonie
;
Nkene Ndeme, Richard
;
Wamba, Samuel Fosso
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 655-668
Persistent link: https://www.econbiz.de/10014304939
Saved in:
9
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
10
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
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