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~subject:"Internationaler Markteintritt"
~subject:"Retail trade"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Discounter"
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Internationaler Markteintritt
Retail trade
Discounter
66
Discounters
65
Consumer behaviour
19
Konsumentenverhalten
19
Deutschland
12
Einzelhandel
12
Germany
12
USA
12
United States
12
Food retailing
9
Lebensmitteleinzelhandel
9
Rabatt
7
Rebate
7
Discounting
6
Preismanagement
6
Pricing strategy
6
Diskontierung
5
Handelsmarke
5
Market entry
5
Markteintritt
5
Preiswettbewerb
5
Price competition
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Store brand
5
Beziehungsmarketing
4
Brand
4
Brand management
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Großbritannien
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Kundenzufriedenheit
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Markenartikel
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Relationship marketing
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Wal-Mart Stores
4
Betriebliche Standortwahl
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Brand image
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Competition
3
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Aufsatz in Zeitschrift
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7
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Morschett, Dirk
2
Neidhart, Michael
2
Bailey, Matthew
1
Banerjee, Somak
1
Biswas, Abhijit
1
Campo, Katia
1
Carlson, Jeffrey R.
1
Cho, Janghee
1
Chun, Hyunbae
1
Dukes, Anthony
1
Ellickson, Paul B.
1
Gijsbrechts, Els
1
Grewal, Dhruv
1
Guha, Abhijit
1
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1
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1
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1
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1
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1
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1
Lamey, Lien
1
Lee, Yoonsoo
1
Matusitz, Jonathan Andre
1
Nordfält, Jens
1
Singh, Vishal
1
Timmins, Christopher
1
Verboven, Frank
1
Verma, Swati
1
Vroegrijk, Mark
1
Zhu, Ting
1
Zielke, Stephan
1
Zinkhan, George M.
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Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
1
Journal of historical research in marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Quantitative marketing and economics : QME
1
The Rand journal of economics
1
The review of regional studies : a joint publ. of the Southern Regional Science Association and the School of Business, University of Alabama in Birmingham
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
14
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1
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
The battle of traditional retailers versus discounters : the role of PL tiers
Hökelekli, Gizem
;
Lamey, Lien
;
Verboven, Frank
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 11-22
Persistent link: https://www.econbiz.de/10011747693
Saved in:
3
Marketing to the Big Middle : establishing Australian discount department stores
Bailey, Matthew
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10011626968
Saved in:
4
How does the entry of large discount stores increase retail employment? : evidence from Korea
Cho, Janghee
;
Chun, Hyunbae
;
Lee, Yoonsoo
- In:
Journal of comparative economics : the journal of the …
43
(
2015
)
3
,
pp. 559-574
Persistent link: https://www.econbiz.de/10011567523
Saved in:
5
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
6
Grobalization : an analysis of the Wal-Martization of the world
Matusitz, Jonathan Andre
- In:
Journal of international food & agribusiness marketing …
26
(
2014
)
4
,
pp. 298-315
Persistent link: https://www.econbiz.de/10010431543
Saved in:
7
Shopping in discount stores : the role of price-related attributions, emotions and value perception
Zielke, Stephan
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 327-338
Persistent link: https://www.econbiz.de/10010348753
Saved in:
8
Estimating network economies in retail chains : a revealed preference approach
Ellickson, Paul B.
;
Houghton, Stephanie
;
Timmins, …
- In:
The Rand journal of economics
44
(
2013
)
2
,
pp. 169-193
Persistent link: https://www.econbiz.de/10009779273
Saved in:
9
Close encounter with the hard discounter : a multiple-store shopping perspective on the impact of local hard-discounter entry
Vroegrijk, Mark
;
Gijsbrechts, Els
;
Campo, Katia
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 606-626
Persistent link: https://www.econbiz.de/10010195938
Saved in:
10
Local competition, entry, and agglomeration
Zhu, Ting
;
Singh, Vishal
;
Dukes, Anthony
- In:
Quantitative marketing and economics : QME
9
(
2011
)
2
,
pp. 129-154
Persistent link: https://www.econbiz.de/10009229713
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