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~subject:"Luxury goods"
~subject:"Marketingmanagement"
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Search: "Thomas, Sujo"
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Luxury goods
Marketingmanagement
Consumer behaviour
16
Konsumentenverhalten
16
Cause-Related Marketing
13
Cause-related marketing
13
Beziehungsmarketing
11
India
11
Indien
11
Relationship marketing
11
Fundraising
7
Marketing management
5
Advertising effects
3
Brand image
3
Brand management
3
CRM participation intention
3
Internet marketing
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Luxusgüter
3
Markenführung
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Markenimage
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Online-Marketing
3
Social Web
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Social web
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Werbewirkung
3
Auslandsinvestition
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CRM
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CRM campaign
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Cause involvement
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Confidence
2
Einzelhandel
2
Facebook
2
Foreign investment
2
Intention to donate
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Retail trade
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Skepticism
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Trust
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cause scope
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cause-related marketing
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Thomas, Sujo
8
Kureshi, Sonal
4
Bhatt, Viral
2
Patel, Ritesh
2
Jadeja, Ashwin
1
Patel, Ritesh Jayantibhai
1
Shreevastava, Richa
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Sinha, P. K.
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Vaghela, Krishnaba
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International review on public and non-profit marketing
2
International journal of Indian culture and business management
1
International journal of emerging markets
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Journal of marketing communications
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Journal of nonprofit & public sector marketing
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South Asian journal of management : SAJM
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ECONIS (ZBW)
8
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1
Testing the influence of donation message-framing, donation size, and product type (Androgynous Luxury Hedonic Vs. Eco-friendly: Utilitarian) on CRM participation intention
Patel, Ritesh Jayantibhai
;
Thomas, Sujo
;
Bhatt, Viral
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 391-413
Persistent link: https://www.econbiz.de/10014333847
Saved in:
2
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
3
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
4
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
5
Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo
;
Kureshi, Sonal
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
Saved in:
6
The legal structure and framework of luxury goods market in India : competitive or restrictive growth?
Sinha, P. K.
;
Thomas, Sujo
;
Patel, Ritesh
-
2015
Persistent link: https://www.econbiz.de/10010510771
Saved in:
7
Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo
;
Kureshi, Sonal
- In:
International journal of Indian culture and business …
14
(
2017
)
3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
Saved in:
8
A study of cause related marketing initiatives and consumer insights : evidences from the Indian context
Kureshi, Sonal
;
Thomas, Sujo
- In:
South Asian journal of management : SAJM
23
(
2016
)
2
,
pp. 109-130
Persistent link: https://www.econbiz.de/10011567418
Saved in:
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