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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"purchase history data"
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purchase history data
Consumer behaviour
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
ERIM report series research in management
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Understanding large-scale dynamic purchase behavior
Jacobs, Bruno
;
Fok, Dennis
;
Donkers, Bas
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 844-870
Persistent link: https://www.econbiz.de/10012668042
Saved in:
2
Model-based purchase predictions for large assortments
Jacobs, Bruno J. D.
;
Donkers, Bas
;
Fok, Dennis
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 389-404
Persistent link: https://www.econbiz.de/10011498915
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