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Search: "Journal of marketing theory and practice"
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Consumer behaviour
168
Konsumentenverhalten
168
USA
125
United States
125
Salespeople
38
Verkaufspersonal
38
Social Web
36
Social web
36
Advertising effects
34
Werbewirkung
34
Brand image
33
Brand management
33
Markenführung
33
Markenimage
33
Personality psychology
32
Persönlichkeitspsychologie
32
Beziehungsmarketing
30
Customer satisfaction
30
Kundenzufriedenheit
30
Relationship marketing
30
Marketing management
29
Marketingmanagement
29
Einzelhandel
25
Internet marketing
25
Marketing theory
25
Marketingtheorie
25
Online-Marketing
25
Retail trade
25
Kaufentscheidung
23
Purchase decision
23
Online retailing
22
Online-Handel
22
Marketing
20
Viral marketing
20
Virales Marketing
20
Emotion
19
Sales behaviour
19
Verkaufsverhalten
19
Brand
18
Markenartikel
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652
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7
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495
Aufsatz in Zeitschrift
495
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6
Sammelwerk
6
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3
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3
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English
659
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Beatty, Sharon E.
14
Rutherford, Brian N.
11
Solomon, Michael R.
11
Donthu, Naveen
10
Hair, Joseph F.
10
Sheth, Jagdish N.
10
Barnes, Donald C.
9
Arnold, Todd J.
8
Reynolds, Kristy E.
8
Sarstedt, Marko
8
Fu, Frank Q.
7
Ramirez, Edward
7
Schumann, David W.
7
Franke, George R.
6
Gillison, Stephanie T.
6
Landry, Timothy D.
6
McDonald, Robert E.
6
Collier, Joel E.
5
Crosno, Jody L.
5
Das, Neel
5
Deitz, George D.
5
Huang, Lei
5
Hyman, Michael R.
5
Karande, Kiran
5
McQuitty, Shaun
5
Micu, Camelia C.
5
Nakata, Cheryl
5
Ringle, Christian M.
5
Sierra, Jeremy J.
5
Aggarwal, Praveen
4
Allaway, Arthur W.
4
Anitsal, Ismet
4
Ashley, Christy
4
Babin, Barry J.
4
Baker, Thomas L.
4
Boles, James S.
4
Bonney, Leff
4
Briggs, Elten
4
Brown, James R.
4
Carrillat, François A.
4
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Journal of marketing theory and practice
481
Journal of marketing theory and practice : JMTP
178
Source
All
ECONIS (ZBW)
495
OLC EcoSci
164
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1
Journal
of
Marketing
Theory
and
Practice
: a retrospective of 2005-2019
Donthu, Naveen
;
Kumar, Satish
;
Pattnaik, Debidutta
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10012483448
Saved in:
2
Twenty years of the
Journal
of
Marketing
Theory
and
Practice
Polonsky, Michael Jay
;
Ringer, Allison
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10009619159
Saved in:
3
Twenty years of the
Journal
of
Marketing
Theory
and
Practice
Polonsky, Michael Jay
;
Ringer, Allison
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10010029192
Saved in:
4
Expert insights in marketing theory and practice
2021
Persistent link: https://www.econbiz.de/10012483565
Saved in:
5
Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction : a brand engagement perspective
Oklevik, Ove
;
Nysveen, Herbjørn
;
Pedersen, Per Egil
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014447767
Saved in:
6
Are marketing practice and academia in sync? : a look at the MSI priorities and marketing journal articles
Swilley, Esther
;
Walker, Doug
;
Chilton, Michael A.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10013483439
Saved in:
7
The role of immersive technology in Customer Experience Management
Dieck, M. Claudia tom
;
Han, Dai-in Danny
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10013204894
Saved in:
8
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
9
Reducing service sabotage : the influence of supervisor social undermining, job stress, turnover intention and ethical conflict
Schwepker, Charles H. <Jr.>
;
Dimitriou, Christina K.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 450-469
Persistent link: https://www.econbiz.de/10014426271
Saved in:
10
Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity
Hajdas, Monika
;
Radomska, Joanna
;
Szpulak, Aleksandra
; …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 470-489
Persistent link: https://www.econbiz.de/10014426274
Saved in:
11
Marketing through the eyes of senior management : insights from Fortune 500 reporting
Frösén, Johanna
;
Stewart, David W.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10013483440
Saved in:
12
Clearance vs. sale : promotion keywords and their implications for retailers and public policy
Gillespie, Brian
;
Manning, Kenneth C.
;
Ferrell, Odies C.
; …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10014426268
Saved in:
13
Gratitude stimulates word-of-mouth more than words of thanks
Cownie, Fiona
;
Haft, James
;
Vu, Van
;
Natalia Natalia
; …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014426269
Saved in:
14
How, when, and why do stores' humor climates affect retail customer purchase?
Tremblay, Michel
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 434-449
Persistent link: https://www.econbiz.de/10014426270
Saved in:
15
The gender earnings gap in sharing economy services : the role of price, number of stays, and guests accommodated on Airbnb
Davidson, Alexander
;
Gleim, Mark R.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 490-501
Persistent link: https://www.econbiz.de/10014426275
Saved in:
16
Design aesthetics in predominantly-utilitarian versus predominantly-hedonic services : the "what is beautiful is good" and "Ulysses" effects
Chaouali, Walid
;
Souiden, Nizar
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 502-515
Persistent link: https://www.econbiz.de/10014426276
Saved in:
17
The impact of Artificial Intelligence on the marketing practices of Professional Services Firms
Bezuidenhout, Carl
;
Heffernan, Troy
;
Abbas, Roba
; …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 516-537
Persistent link: https://www.econbiz.de/10014426278
Saved in:
18
What drives generation-y women to buy fashion items online?
Parker, Christopher J.
;
Kuo, Hsin-Yun
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10013358774
Saved in:
19
The current and future state of the marketing management profession
El Hajjar, Samer
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10014514632
Saved in:
20
Beyond stars : role of discrete emotions on online consumer review helpfulness
Srivastava, Vartika
;
Kalro, Arti D.
;
Raizada, Gaurav
; …
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 137-157
Persistent link: https://www.econbiz.de/10014514622
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