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Search: "Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
325
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259
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1
Guest editorial: artificial intelligence application and future research directions in interactive marketing
Hao, Andy
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10014475042
Saved in:
2
Special Issue: artificial intelligence application and future research directions in interactive marketing
Hao, Andy
(
ed.
);
Liu, Hongfei
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014475050
Saved in:
3
From direct marketing to interactive marketing : a retrospective review of the Journal of Research in Interactive Marketing
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, Nitesh
;
Rasul, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 232-256
Persistent link: https://www.econbiz.de/10014313214
Saved in:
4
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
5
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
6
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
7
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
8
Artificial intelligence-enabled personalization in interactive marketing : a customer journey perspective
Gao, Youjiang
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 663-680
Persistent link: https://www.econbiz.de/10014427944
Saved in:
9
Corporate digital responsibility (CDR) in the age of AI : implications for interactive marketing
Kunz, Werner H.
;
Wirtz, Jochen
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 31-37
Persistent link: https://www.econbiz.de/10014475060
Saved in:
10
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
11
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
12
To buy or not to buy, that is the question : understanding the determinants of the urge to buy impulsively on Instagram Commerce
Herzallah, Doaa
;
Muñoz Leiva, Francisco
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 477-493
Persistent link: https://www.econbiz.de/10013536250
Saved in:
13
Webrooming or showrooming? : the moderating effect of product attributes
Guo, Yan
;
Zhang, Min
;
Wang, Valerie Lynette
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10013536255
Saved in:
14
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
15
The relationship between AI stimuli and customer stickiness, and the roles of social presence and customer traits
Li, Gang
;
Zhao, Zhihuang
;
Li, Lan
;
Li, Yuanbo
;
Zhu, Mengjiao
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 38-53
Persistent link: https://www.econbiz.de/10014475071
Saved in:
16
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
17
Artificial intelligence in healthcare : the value co-creation process and influence of other digital health transformations
Swan, Eric L.
;
Peltier, James
;
Dahl, Andrew J.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 109-126
Persistent link: https://www.econbiz.de/10014475085
Saved in:
18
The role of cuteness on consumer attachment to artificial intelligence agents
Yim, Alexis
;
Cui, Annie Peng
;
Walsh, Michael
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 127-141
Persistent link: https://www.econbiz.de/10014475093
Saved in:
19
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
20
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
21
Promoting smart wearable devices in the health-AI market : the role of health consciousness and privacy protection
Zhu, Yanting
;
Lu, Yaobin
;
Gupta, Sumeet
;
Wang, Jinqiang
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 257-272
Persistent link: https://www.econbiz.de/10014313218
Saved in:
22
Viewpoint: a big opportunity for interactive marketing post-COVID-19
McDonald, Malcolm
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 15-21
Persistent link: https://www.econbiz.de/10012880157
Saved in:
23
Using personalization for cause-related marketing beyond compassion fade on social media
Kim, Jihye
;
Kim, Min-Seong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014313377
Saved in:
24
Boost your email marketing campaign! : emojis as visual stimuli to influence customer engagement
Valenzuela-Gálvez, E. Sophía
;
Garrido-Morgado, Álvaro
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014313399
Saved in:
25
Let it flow : the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013536276
Saved in:
26
How social media's cause-related marketing activity enhances consumer citizenship behavior : the mediating role of community identification
Deng, Nianqi
;
Jiang, Xinyu
;
Fan, Xiaojun
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 38-60
Persistent link: https://www.econbiz.de/10013536279
Saved in:
27
Social- or task-oriented : how does social crowding shape consumers' preferences for chatbot conversational styles?
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Xiaoxuan
;
Huang, Suying
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 641-662
Persistent link: https://www.econbiz.de/10014427942
Saved in:
28
Building human brands : the role of critical reviews
Pomirleanu, Nadia
;
Chennamaneni, Pavan Rao
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 681-697
Persistent link: https://www.econbiz.de/10014427945
Saved in:
29
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
30
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
31
Effects of the anthropomorphic image of intelligent customer service avatars on consumers' willingness to interact after service failures
Yao, Qi
;
Kuai, Ling
;
Jiang, Lan
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 734-753
Persistent link: https://www.econbiz.de/10014428169
Saved in:
32
How perceived interactivity affects consumers' shopping intentions in live stream commerce : roles of immersion, user gratification and product involvement
Joo, Eunsin
;
Yang, Jing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 754-772
Persistent link: https://www.econbiz.de/10014428170
Saved in:
33
"Oh, happy day!" : examining the role of AI-powered voice assistants as a positive technology in the formation of brand loyalty
Huh, Jennifer
;
Kim, Hye-yŏng
;
Lee, Garim
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 794-812
Persistent link: https://www.econbiz.de/10014428172
Saved in:
34
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
35
Consumer bias against evaluations received by artificial intelligence : the mediation effect of lack of transparency anxiety
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 831-847
Persistent link: https://www.econbiz.de/10014428175
Saved in:
36
Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
Zhu, Ying
;
Wang, Yong
;
Wei, Joicey
;
Hao, Andy
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10014428176
Saved in:
37
Order matters : effect of use versus outreach order disclosure on persuasiveness of sponsored posts
Zhang, Jin
;
Li, Xinmai
;
Wu, Banggang
;
Zhou, Liying
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 865-881
Persistent link: https://www.econbiz.de/10014428182
Saved in:
38
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
39
Strategies to drive interactivity and digital engagement : a practitioners' perspective
Tong, Suk Chong
;
Chan, Fong Yee
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 901-920
Persistent link: https://www.econbiz.de/10014428185
Saved in:
40
Digital modality richness drives vivid memory experience
Huang, Tseng-Lung
;
Chung, Henry F. L.
;
Chen, Xiang
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 921-939
Persistent link: https://www.econbiz.de/10014428186
Saved in:
41
The effects of augmented reality shopping experiences : immersion, presence and satisfaction
Dieck, M. Claudia tom
;
Cranmer, Eleanor
;
Prim, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 940-958
Persistent link: https://www.econbiz.de/10014428269
Saved in:
42
Can mental imagery enhance review helpfulness and product evaluation? : the role of contextual background and mental simulation
Jeong, Jae Eun
;
Yeu, Minsun
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 959-974
Persistent link: https://www.econbiz.de/10014428270
Saved in:
43
"I will buy what my "friend" recommends" : the effects of parasocial relationships, influencer credibility and self-esteem on purchase intentions
Bi, Nicky Chang
;
Zhang, Ruonan
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 157-175
Persistent link: https://www.econbiz.de/10014313188
Saved in:
44
Drivers of satisfaction and usage continuance in e-grocery retailing : a collaborative design supported perspective
Kumar, Amresh
;
Sikdar, Pallab
;
Gupta, Manali
;
Singh, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10014313198
Saved in:
45
Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior
Zadeh, Arash H.
;
Farhang, Maryam
;
Zolfagharian, Mohammadali
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 195-214
Persistent link: https://www.econbiz.de/10014313206
Saved in:
46
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
47
The impact of artificial intelligence stimuli on customer engagement and value co-creation : the moderating role of customer ability readiness
Gao, Li
;
Li, Gang
;
Tsai, Fusheng
;
Gao, Chen
;
Zhu, Mengjiao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 317-333
Persistent link: https://www.econbiz.de/10014313379
Saved in:
48
Vertically versus horizontally differentiated information disclosure in travel live streams : the role of sensory imagery
Sun, Jin
;
Yang, Jingshu
;
Wang, Yonggui
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 353-373
Persistent link: https://www.econbiz.de/10014313401
Saved in:
49
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
50
Impacts of brand digitalization on brand market performance : the mediating role of brand competence and brand warmth
Li, Yao
;
Song, Xuge
;
Zhou, Mi
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10014313429
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