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Konsumentenverhalten
Marketing management
183
Marketingmanagement
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Consumer behaviour
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161
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87
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35
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31
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Emerging economies
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Lieferantenmanagement
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Markenartikel
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Schwellenländer
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Lim, Weng Marc
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Journal of strategic marketing
171
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ECONIS (ZBW)
171
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141
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
142
The effect of online and offline word-of-mouth on new product diffusion
Huang, Liqiang
;
Zhang, Jie
;
Liu, Hefu
;
Liang, Liang
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10010359555
Saved in:
143
Introducting customer blind spots : a cognitive approach on noncustomers
Ben Slimane, Karim
;
Chaney, Damien
;
Mbengue, Ababacar
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10010359558
Saved in:
144
Sense of virtual community and perceived critical mass in online group buying
Lim, Weng Marc
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 268-283
Persistent link: https://www.econbiz.de/10010384766
Saved in:
145
Consumer choice in retail banking : are prices really relevant?
Ricci, Ornella
;
Caratelli, Massimo
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010384771
Saved in:
146
Managing customer citizenship behavior : a relationship perspective
Balaji, M. S.
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 222-239
Persistent link: https://www.econbiz.de/10010384772
Saved in:
147
Customer's relative loyalty: an empirical examination
Roy, Sanjit Kumar
;
Butaney, Gul T.
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 206-221
Persistent link: https://www.econbiz.de/10010384773
Saved in:
148
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
149
A taxonomy of mobile phone consumers : insights for marketing managers
Aroean, Lukman
;
Michaelidou, Nina
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10010259204
Saved in:
150
Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
151
The role of servicescape as a driver of customer value in experience-centric service organizations : the Dragon Football Stadium case
Fernandes, Teresa
;
Neves, Sara
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 548-560
Persistent link: https://www.econbiz.de/10010489663
Saved in:
152
How do customer characteristics impact behavior-based price discrimination? : an experimental investigation
Mahmood, Ammara
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 530-547
Persistent link: https://www.econbiz.de/10010489664
Saved in:
153
How to reduce the negative impact of customer non-compliance : an empirical study
Kostopoulos, Giannis
;
Gounaris, Spiros
;
Rizomyliotis, …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 513-529
Persistent link: https://www.econbiz.de/10010489665
Saved in:
154
Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar
;
Butaney, Gul
;
Sekhon, Harjit
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
Saved in:
155
Challenges to sales force transformation in emerging markets
Malshe, Avinash
;
Al-Habib, Mohammed
;
Al-Torkistani, …
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10009776271
Saved in:
156
Segmenting for complexity : persuading people to buy what they don't understand
Taylor-West, Paul
;
Saker, Jim
;
Champion, Donna
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 332-346
Persistent link: https://www.econbiz.de/10009776272
Saved in:
157
Customer perception of service quality and perceived price and fairness : a comparison between public and new private sector banks
Kaura, Vinita
;
Prasad, Chalasani S. Durga
;
Sharma, Sourabh
- In:
Journal of strategic marketing
21
(
2013
)
6
,
pp. 513-528
Persistent link: https://www.econbiz.de/10010207284
Saved in:
158
Information cues roles in product evaluations : the case of the UK cosmetics market
Jamal, Ahmad
;
Khan, Mohammed Sajid
;
Tsesmetzi, Matoula …
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 249-265
Persistent link: https://www.econbiz.de/10009575422
Saved in:
159
Longitudinal study of green marketing strategies that influence Millennials
Smith, Katherine Taken
;
Brower, Tracy R.
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 535-551
Persistent link: https://www.econbiz.de/10009663969
Saved in:
160
Acculturation to the global consumer culture : a generational cohort comparison
Carpenter, Jason
;
Moore, Marguerite
;
Doherty, Anne Marie
; …
- In:
Journal of strategic marketing
20
(
2012
)
5
,
pp. 411-423
Persistent link: https://www.econbiz.de/10009657386
Saved in:
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