//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
~subject:"Firm performance"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Journal of strategic marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Firm performance
Marketing management
183
Marketingmanagement
183
Consumer behaviour
171
Konsumentenverhalten
171
Beziehungsmarketing
161
Relationship marketing
161
Brand management
87
Markenführung
87
Customer satisfaction
63
Kundenzufriedenheit
63
Brand image
59
Markenimage
59
Unternehmenserfolg
48
Social web
47
Dienstleistungsqualität
43
Service quality
43
Strategic management
40
Strategisches Management
40
KMU
36
SME
36
Internet marketing
35
Online-Marketing
35
Competitive advantage
31
Wettbewerbsvorteil
31
Betriebliche Wertschöpfung
28
Brand
28
Emerging economies
28
Innovation
28
Lieferantenmanagement
28
Markenartikel
28
Schwellenländer
28
Supplier relationship management
28
Value creation
28
Customer integration
26
Kundenintegration
26
Marketing
26
market orientation
25
Confidence
24
more ...
less ...
Online availability
All
Undetermined
58
Type of publication
All
Article
90
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
94
Aufsatz in Zeitschrift
94
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
1
Language
All
English
94
Author
All
Crick, Dave
3
Fernandes, Teresa
3
Ashill, Nicholas
2
Canhoto, Ana Isabel Domingos
2
Conduit, Jodie
2
Engelen, Andreas
2
Hajli, Nick
2
Harrigan, Paul
2
Merrilees, Bill
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Quinton, Sarah
2
Sharma, Revti Raman
2
Simkin, Lyndon
2
Abeza, Gashaw
1
Abid, Aman
1
Ahmed, Pervaiz K.
1
Akter, Shahriar
1
Alexandre, Maria T.
1
Ali, Sadaqat
1
Almubarak, Alanoud F.
1
Anantharaman, Rajesh
1
Armenakyan, Anahit
1
Arruda Filho, Emílio José Montero
1
Ashwin, Marie
1
Baig, Ahmed S.
1
Bang, Nguyen
1
Bao, Yeqing
1
Barreto, Iury Assis
1
Barrett, Mary
1
Biswas, Kumar
1
Blankson, Charles
1
Bretonès, Daniel D.
1
Bridson, Kerrie Christine
1
Brooks, Simon
1
Brouard, François
1
Budhathoki, Tribikram
1
Bugshan, Hatem
1
Butt, Moeen Naseer
1
Carlson, Jamie L.
1
more ...
less ...
Published in...
All
Journal of strategic marketing
94
Source
All
ECONIS (ZBW)
94
Showing
1
-
20
of
94
Sort
Relevance
Date (newest first)
Date (oldest first)
1
What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
Saved in:
2
Uncovering the role of consumer trust and bandwagon effect influencing purchase intention : an empirical investigation in social commerce platforms
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1199-1219
Persistent link: https://www.econbiz.de/10014321946
Saved in:
3
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
4
Culture is in the eye of the beholder : using metaphoric representations of cultural values to enhance consumer digital engagement
Yuliani Suseno
;
Nguyen, Doan T.
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 321-342
Persistent link: https://www.econbiz.de/10014303214
Saved in:
5
Tobin's Q approximation as a metric of firm performance : an empirical evaluation
Butt, Moeen Naseer
;
Baig, Ahmed S.
;
Seyyed, Fazal Jawad
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014304911
Saved in:
6
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
Karami, Masoud
;
Crick, Dave
;
Crick, James M.
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1107-1131
Persistent link: https://www.econbiz.de/10014305083
Saved in:
7
Determinants of overall franchisee satisfaction : application of the performance feedback theory
Jirásek, Michal
;
Gaffke, Susanne Maria
;
Windsperger, Josef
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 221-238
Persistent link: https://www.econbiz.de/10013170061
Saved in:
8
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
9
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
10
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
11
Influencing COBRAs : the effects of brand equity on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno
;
Muntinga, Daan G.
;
Pontes, Halley M.
; …
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012424705
Saved in:
12
Potential absorptive capacity and performance of Vietnamese contract manufacturing exporters : mediating factors in entrepreneurial marketing behaviour
Nguyen, Thao Kim
;
Sharma, Revti Raman
;
Crick, Dave
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 47-70
Persistent link: https://www.econbiz.de/10012424707
Saved in:
13
Technology-driven consumption : digital natives and immigrants in the context of multifunctional convergence
Arruda Filho, Emílio José Montero
;
Gammarano, Igor de …
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 181-205
Persistent link: https://www.econbiz.de/10012515817
Saved in:
14
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
15
Take the pressure down : investigating the influence of peer pressure on participation desire in child-oriented brand communities
Hook, Margurite
;
Kulczynski, Alicia
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 690-705
Persistent link: https://www.econbiz.de/10012653605
Saved in:
16
A thematic exploration of social media analytics in marketing research and an agenda for future inquiry
Wang, Yun
;
Deng, Qi
;
Rod, Michel
;
Ji, Shaobo
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 471-491
Persistent link: https://www.econbiz.de/10012588440
Saved in:
17
Exploring firms' fan page behavior and users' participation : evidence from airline industry on Twitter
Shahbaznezhad, Hamidreza
;
Rashidirad, Mona
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 492-513
Persistent link: https://www.econbiz.de/10012588441
Saved in:
18
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
19
Can socially irresponsible firms benefit from corporate advertising?
Sharpe, Stacey
;
Hanson, Nicole
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 95-106
Persistent link: https://www.econbiz.de/10012202796
Saved in:
20
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->