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~isPartOf:"Journal of vacation marketing : an international journal"
~subject:"Marktsegmentierung"
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Marktsegmentierung
Tourism marketing
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Smith, Wayne W.
2
Bitsani, Evgenia
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Brooks, David
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Chen, Chun-Chu
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Chyong-ru, Liu
1
Dioko, Leonardo A. N.
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Jiang, Jingxian Kelly
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Litvin, Stephen W.
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Mansour, Mourad
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Meng, Bo
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Merrilees, Bill
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Morais, Duarte
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Mumuni, Alhassan G.
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1
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1
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1
Smith, Stephen L. J.
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So, Siu-ian A.
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
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1
A new perspective on the Plog psychographic system
Litvin, Stephen W.
;
Smith, Wayne W.
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
2
,
pp. 89-97
Persistent link: https://www.econbiz.de/10011581848
Saved in:
2
An investigation into the segmentation of Japanese traditional "Ryokan" hotels using selection attributes
Choi, Kyuhwan
;
Meng, Bo
;
Lee, Timothy J.
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
4
,
pp. 324-339
Persistent link: https://www.econbiz.de/10011951638
Saved in:
3
To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
4
Re-segmenting a gaming destination market : a fresh look at Mainland Chinese tourists in Macau
Li, Jun
;
Wong, IpKin Anthony
;
Kim, Woo Gon
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10011772894
Saved in:
5
Activity-based market segmentation of rural well-being tourists : comparing online information search
Pesonen, Juho
;
Tuohino, Anja
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10011951164
Saved in:
6
Segmenting the senior tourism market in Ireland based on travel motivations
Ward, Aisling
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10010390873
Saved in:
7
Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia
Mumuni, Alhassan G.
;
Mansour, Mourad
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010390878
Saved in:
8
Segmenting Taiwanese tourists to China by ethnic identity and generation
Chen, Chun-Chu
;
Wang, Yao-Chin
;
Lin, Yueh-hsiu
;
Jiang, …
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10010359536
Saved in:
9
Segmenting the rural tourism market : th case of Potter County, Pennsylvania, USA
Dong, Erwin
;
Wang, Yawei
;
Morais, Duarte
;
Brooks, David
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009743760
Saved in:
10
Preferences for destination attributes : differences between short and long breaks
Herington, Carmel
;
Merrilees, Bill
;
Wilkins, Hugh
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
2
,
pp. 149-163
Persistent link: https://www.econbiz.de/10009743782
Saved in:
11
Segmenting indigenous tourists from a serious leisure perspective
Tsung-chiung, Wu
;
Chyong-ru, Liu
;
Wan-chen, Yu
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
1
,
pp. 17-29
Persistent link: https://www.econbiz.de/10009502406
Saved in:
12
Attracting divergent segments to a destination : assessing segment compatibility by activities sought ; a case study of Macao
So, Siu-ian A.
;
Dioko, Leonardo A. N.
;
Fong, Hoc N.
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
4
,
pp. 341-357
Persistent link: https://www.econbiz.de/10009673750
Saved in:
13
Connecting oenological and gastronomical tourisms at the Wine Roads, Veneto, Italy, for the promotion and development of agrotourism
Bitsani, Evgenia
;
Kavoura, Androniki
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
4
,
pp. 301-312
Persistent link: https://www.econbiz.de/10009673764
Saved in:
14
The use of rank order data in segmentation analysis : a case study of Bruce Country, Ontario, Canada
Smith, Wayne W.
;
Smith, Stephen L. J.
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10009160494
Saved in:
15
Segmenting special interest visitors to a destination region based on the volume of their expenditures: an application to rail-trail users
Spencer, Daniel M.
- In:
Journal of vacation marketing : an international journal
16
(
2010
)
2
,
pp. 83-95
Persistent link: https://www.econbiz.de/10003975359
Saved in:
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