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Search: "Journal of vacation marketing : an international journal"
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Tourism marketing
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Journal of vacation marketing : an international journal
19
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ECONIS (ZBW)
19
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1
A service failure framework of hotels in Taiwan : adaptation of 7Ps marketing mix elements
Poh Theng Loo
;
Leung, Rosanna
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 79-100
Persistent link: https://www.econbiz.de/10011876123
Saved in:
2
"Please write a (great) online review for my hotel!" : guests' reactions to solicited reviews
Magno, Francesca
;
Cassia, Fabio
;
Bruni, Attilio
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
2
,
pp. 148-158
Persistent link: https://www.econbiz.de/10011876212
Saved in:
3
Consumer socialization agency in tourism decisions
Aleti, Torgeir
;
Ilicic, Jasmina
;
Harrigan, Paul
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
3
,
pp. 234-246
Persistent link: https://www.econbiz.de/10011912203
Saved in:
4
Determining the reliability and validity of online reputation databases for lodging : Booking.com, TripAdvisor, and HolidayCheck
Rodríguez-Díaz, Manuel
;
Espino Rodríguez, Toms F.
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
3
,
pp. 261-274
Persistent link: https://www.econbiz.de/10011912209
Saved in:
5
Online communication in Spanish destination marketing organizations : the view of practitioners
Fernández-Cavia, José
;
Marchiori, Elena
;
Tang, CH
; …
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10011773066
Saved in:
6
Is destination marketing organization microblogging in China delivering? : an empirical analysis of information supply against consumer information needs
Zhang, Jingru
;
Gui, Ying
;
Wu, Bihu
;
Morrison, Alastair M.
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011540009
Saved in:
7
Social media use in pre-trip planning by tourists visiting a small regional leisure destination
Pabel, Anja
;
Prideaux, Bruce
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10011634791
Saved in:
8
"Do it to Denmark" : a case study on viral processes in marketing messages
Blichfeldt, Bodil Stilling
;
Smed, Karina M.
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
3
,
pp. 289-301
Persistent link: https://www.econbiz.de/10011403681
Saved in:
9
Content, context and co-creation : digital challenges in destination branding with references to Portugal as a tourist destination
Oliveira, Eduardo
;
Panyik, Emese
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
1
,
pp. 53-74
Persistent link: https://www.econbiz.de/10010511165
Saved in:
10
Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
Saved in:
11
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael
;
Phau, Ian
;
Huang, Yu-an
;
Lim, Aaron
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
Saved in:
12
A framework for designing and implementing effective online coupons in tourism and hospitality
Sigala, Marianna
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
2
,
pp. 165-180
Persistent link: https://www.econbiz.de/10009743778
Saved in:
13
Communicating persuasive messages through slow food festivals
Frost, Warwick
;
Laing, Jennifer
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
1
,
pp. 67-74
Persistent link: https://www.econbiz.de/10009743805
Saved in:
14
Social media marketing in tourism education : insights into the development and value of a social network site for a higher education institution in tourism
Zehrer, Anita
;
Grabmüller, Alice
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009580676
Saved in:
15
Building online brand communities : exploring the benefits, challenges and risks in the Australian event sector
Hede, Anne-Marie
;
Kellett, Pamm
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10009580674
Saved in:
16
Computer-assisted Webnography : a new approach to online reputation management in tourism
Horster, Eric
;
Gottschalk, Carsten
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10009580675
Saved in:
17
The takeoff of social media in tourism
Hvass, Kristian A.
;
Munar, Ana M.
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
2
,
pp. 93-103
Persistent link: https://www.econbiz.de/10009554726
Saved in:
18
Mobile advergames in tourism marketing
Çeltek, Evrim
- In:
Journal of vacation marketing : an international journal
16
(
2010
)
4
,
pp. 267-281
Persistent link: https://www.econbiz.de/10008738024
Saved in:
19
100% PURE New Zealand: branding for back-packers
Bell, Claudia
- In:
Journal of vacation marketing : an international journal
14
(
2008
)
4
,
pp. 345-355
Persistent link: https://www.econbiz.de/10003788523
Saved in:
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