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Strategic marketing in fragile economic conditions
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ECONIS (ZBW)
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Growing e-marketing trends in India
Das, Laxhminarayan
- In:
Strategic marketing in fragile economic conditions
,
(pp. 227-236)
.
2014
Persistent link: https://www.econbiz.de/10010416834
Saved in:
2
The impact of marketing strategy in small family businesses
Ntanos, Anastasios S.
;
Ntanos, Stamatios S.
- In:
Strategic marketing in fragile economic conditions
,
(pp. 153-166)
.
2014
Persistent link: https://www.econbiz.de/10010416848
Saved in:
3
Electrotextiles : a novel product for the textile industry
Priniotakis, Georgios
- In:
Strategic marketing in fragile economic conditions
,
(pp. 266-273)
.
2014
Persistent link: https://www.econbiz.de/10010416828
Saved in:
4
The effect of e-business in B2B relationships
Samanta, Irene
;
Pitticas, Nondas
- In:
Strategic marketing in fragile economic conditions
,
(pp. 248-265)
.
2014
Persistent link: https://www.econbiz.de/10010416829
Saved in:
5
Tourism promotion through web
Ray, Nilanjan
;
Das, Dillip Kumar
;
Chaudhuri, Somnath
- In:
Strategic marketing in fragile economic conditions
,
(pp. 237-247)
.
2014
Persistent link: https://www.econbiz.de/10010416831
Saved in:
6
How is internal marketing understood? : an examination of stakeholder perspective
Ozuem, Wilson
;
Limb, Natalie
- In:
Strategic marketing in fragile economic conditions
,
(pp. 203-225)
.
2014
Persistent link: https://www.econbiz.de/10010416835
Saved in:
7
The antecedents of word-of-mouth behaviour : the service quality perspective
Wong, Ho Yin
;
Perrone, Anthony
- In:
Strategic marketing in fragile economic conditions
,
(pp. 185-202)
.
2014
Persistent link: https://www.econbiz.de/10010416837
Saved in:
8
The role of brand management in emerging markets
Kasemsap, Kijpokin
- In:
Strategic marketing in fragile economic conditions
,
(pp. 167-184)
.
2014
Persistent link: https://www.econbiz.de/10010416839
Saved in:
9
Towards leadership marketing : an exploratory and empirical study
Ozuem, Wilson
;
O'Keeffe, Alina
- In:
Strategic marketing in fragile economic conditions
,
(pp. 132-152)
.
2014
Persistent link: https://www.econbiz.de/10010416850
Saved in:
10
Exploring the relationship between the eco-labels and green buying behaviour with reference to Mumbai City
Sinha, Ritu
- In:
Strategic marketing in fragile economic conditions
,
(pp. 118-131)
.
2014
Persistent link: https://www.econbiz.de/10010416852
Saved in:
11
Sustainable competitive advantage in turbulent business environments using critical organizational capabilities and resources to manage complexity
Pollalis, Yannis A.
- In:
Strategic marketing in fragile economic conditions
,
(pp. 98-117)
.
2014
Persistent link: https://www.econbiz.de/10010416855
Saved in:
12
Customers' satisfaction and loyalty in the economic recession : the case of a Greek bank
Samanta, Irene
- In:
Strategic marketing in fragile economic conditions
,
(pp. 78-96)
.
2014
Persistent link: https://www.econbiz.de/10010416856
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13
Trust deficit in public sector : causes, consequences, and strategies to mitigate
Leela, Vedantam
- In:
Strategic marketing in fragile economic conditions
,
(pp. 43-77)
.
2014
Persistent link: https://www.econbiz.de/10010416859
Saved in:
14
The evolution of trust in Japan : the case of Vertical Keiretsu Groups
Daidj, Nabyla
- In:
Strategic marketing in fragile economic conditions
,
(pp. 22-42)
.
2014
Persistent link: https://www.econbiz.de/10010416860
Saved in:
15
Loyalty in crisis : evidence from Greece
Vlachos, Ilias P.
;
Skoumpopoulou, Dimitra
- In:
Strategic marketing in fragile economic conditions
,
(pp. 1-21)
.
2014
Persistent link: https://www.econbiz.de/10010416862
Saved in:
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