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~person:"Bhatt, Viral"
~subject:"Cause-related marketing"
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Cause-related marketing
Beziehungsmarketing
5
Consumer behaviour
5
Konsumentenverhalten
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Relationship marketing
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Cause-Related Marketing
4
Fundraising
4
CRM participation intention
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Luxury goods
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Big five personality traits
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CRM campaign
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Corporate Social Responsibility
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Food retailing
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Generation Z
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Lebensmitteleinzelhandel
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Persönlichkeitsmerkmal
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Persönlichkeitspsychologie
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Private-labels
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Bhatt, Viral
Thomas, Sujo
13
Kureshi, Sonal
6
Patel, Ritesh
3
Jadeja, Ashwin
2
Pandey, Sudhir
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Patel, Ritesh Jayantibhai
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Shreevastava, Richa
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Trivedi, Twinkle
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International journal of emerging markets
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International review on public and non-profit marketing
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Journal of nonprofit & public sector marketing
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ECONIS (ZBW)
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Testing the influence of donation message-framing, donation size, and product type (Androgynous Luxury Hedonic Vs. Eco-friendly: Utilitarian) on CRM participation intention
Patel, Ritesh Jayantibhai
;
Thomas, Sujo
;
Bhatt, Viral
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 391-413
Persistent link: https://www.econbiz.de/10014333847
Saved in:
2
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
3
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh
;
Bhatt, Viral
;
Thomas, Sujo
;
Trivedi, Twinkle
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 199-228
Persistent link: https://www.econbiz.de/10014501199
Saved in:
4
Private-label grocery buyers' donation intentions and trust in CRM campaigns : an empirical analysis by employing social identity theory
Thomas, Sujo
;
Patel, Ritesh
;
Bhatt, Viral
- In:
Society and business review
18
(
2023
)
3
,
pp. 401-421
Persistent link: https://www.econbiz.de/10014334088
Saved in:
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