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~person:"Thomas, Sujo"
~subject:"India"
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India
Consumer behaviour
16
Konsumentenverhalten
16
Cause-Related Marketing
13
Cause-related marketing
13
Beziehungsmarketing
11
Indien
11
Relationship marketing
11
Fundraising
7
Marketing management
5
Marketingmanagement
5
Advertising effects
3
Brand image
3
Brand management
3
CRM participation intention
3
Internet marketing
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
Markenimage
3
Online-Marketing
3
Social Web
3
Social web
3
Werbewirkung
3
Auslandsinvestition
2
CRM
2
CRM campaign
2
Cause involvement
2
Confidence
2
Einzelhandel
2
Facebook
2
Foreign investment
2
Intention to donate
2
Retail trade
2
Skepticism
2
Trust
2
Vertrauen
2
cause scope
2
cause-related marketing
2
Advertising
1
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4
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English
11
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Thomas, Sujo
Kureshi, Sonal
5
Sinha, Piyush Kumar
2
Agarwal, Dhruv
1
Gokhale, Srikant
1
Patel, Ritesh
1
Sinha, P. K.
1
Suggala, Susmita
1
Yagnik, Arpan
1
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Working paper / Indian Institute of Management, Ahmedabad
4
International journal of business competition and growth : IJBCG
2
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International review on public and non-profit marketing
1
Journal of nonprofit & public sector marketing
1
South Asian journal of management : SAJM
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ECONIS (ZBW)
11
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1
Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity
Thomas, Sujo
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014234447
Saved in:
2
Investigating the factors influencing consumers' purchase intention towards online private labels in the Indian context
Thomas, Sujo
;
Suggala, Susmita
;
Agarwal, Dhruv
- In:
International journal of business competition and …
8
(
2022
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014234352
Saved in:
3
Investigating interactive marketing technologies : adoption of augmented/virtual reality in the Indian context
Thomas, Sujo
- In:
International journal of business competition and …
7
(
2021
)
3
,
pp. 214-230
Persistent link: https://www.econbiz.de/10012596143
Saved in:
4
Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations
Thomas, Sujo
;
Kureshi, Sonal
;
Yagnik, Arpan
- In:
International journal of business and emerging markets …
13
(
2021
)
1
,
pp. 30-51
Persistent link: https://www.econbiz.de/10012505423
Saved in:
5
Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo
;
Kureshi, Sonal
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
Saved in:
6
The legal structure and framework of luxury goods market in India : competitive or restrictive growth?
Sinha, P. K.
;
Thomas, Sujo
;
Patel, Ritesh
-
2015
Persistent link: https://www.econbiz.de/10010510771
Saved in:
7
Cause related marketing : an Indian overview
Kureshi, Sonal
;
Thomas, Sujo
-
2014
Persistent link: https://www.econbiz.de/10010370318
Saved in:
8
Development of modern retailing in India : it’s impacts on distribution and procurement networks and changing consumption pattern
Sinha, Piyush Kumar
;
Gokhale, Srikant
;
Thomas, Sujo
-
2012
Persistent link: https://www.econbiz.de/10009699752
Saved in:
9
Organized retailing of horticultural commodities
Sinha, Piyush Kumar
;
Thomas, Sujo
-
2012
Persistent link: https://www.econbiz.de/10009699756
Saved in:
10
Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo
;
Kureshi, Sonal
- In:
International journal of Indian culture and business …
14
(
2017
)
3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
Saved in:
11
A study of cause related marketing initiatives and consumer insights : evidences from the Indian context
Kureshi, Sonal
;
Thomas, Sujo
- In:
South Asian journal of management : SAJM
23
(
2016
)
2
,
pp. 109-130
Persistent link: https://www.econbiz.de/10011567418
Saved in:
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