//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Intention to donate"
~subject:"Fundraising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Thomas, Sujo"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Intention to donate
Fundraising
Consumer behaviour
16
Konsumentenverhalten
16
Cause-Related Marketing
13
Cause-related marketing
13
Beziehungsmarketing
11
India
11
Indien
11
Relationship marketing
11
Marketing management
5
Marketingmanagement
5
Advertising effects
3
Brand image
3
Brand management
3
CRM participation intention
3
Internet marketing
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
Markenimage
3
Online-Marketing
3
Social Web
3
Social web
3
Werbewirkung
3
Auslandsinvestition
2
CRM
2
CRM campaign
2
Cause involvement
2
Confidence
2
Einzelhandel
2
Facebook
2
Foreign investment
2
Retail trade
2
Skepticism
2
Trust
2
Vertrauen
2
cause scope
2
cause-related marketing
2
Advertising
1
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Thomas, Sujo
7
Bhatt, Viral
4
Patel, Ritesh
3
Jadeja, Ashwin
1
Kureshi, Sonal
1
Patel, Ritesh Jayantibhai
1
Suryavanshi, A. K. S.
1
Trivedi, Twinkle
1
more ...
less ...
Published in...
All
Journal of nonprofit & public sector marketing
2
International journal of emerging markets
1
Journal of marketing communications
1
Journal of philanthropy and marketing
1
Journal of retailing and consumer services
1
Society and business review
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Testing the influence of donation message-framing, donation size, and product type (Androgynous Luxury Hedonic Vs. Eco-friendly: Utilitarian) on CRM participation intention
Patel, Ritesh Jayantibhai
;
Thomas, Sujo
;
Bhatt, Viral
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 391-413
Persistent link: https://www.econbiz.de/10014333847
Saved in:
2
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
3
Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms : a large-sample study based on a model integrating philanthropic actions, well-being...
Suryavanshi, A. K. S.
;
Thomas, Sujo
;
Trivedi, Twinkle
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014450575
Saved in:
4
Private-label grocery buyers' donation intentions and trust in CRM campaigns : an empirical analysis by employing social identity theory
Thomas, Sujo
;
Patel, Ritesh
;
Bhatt, Viral
- In:
Society and business review
18
(
2023
)
3
,
pp. 401-421
Persistent link: https://www.econbiz.de/10014334088
Saved in:
5
Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity
Thomas, Sujo
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014234447
Saved in:
6
Psychological antecedents of consumer trust in CRM campaigns and donation intentions : the moderating role of creativity
Thomas, Sujo
;
Jadeja, Ashwin
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581929
Saved in:
7
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->