Kanwar, Anu; Huang, Yu-Chuan - In: Entrepreneurial business and economics review : EBER 10 (2022) 3, pp. 123-141
Objective: The objective of the article is to investigate the impact of social media influencers (SMI) on Taiwanese … Smart PLS 3.0 statistical software. Findings: The study's findings suggested that social media influencers' credibility has … contributes in anticipating consumer behaviour and understanding the role of social media influencers credibility in developing a …