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isPartOf:"The journal of brand management : an international journal"
~subject:"Customer satisfaction"
~subject:"China"
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Customer satisfaction
China
Consumer behaviour
347
Konsumentenverhalten
347
Brand management
265
Markenführung
265
Brand image
211
Markenimage
211
Brand
185
Markenartikel
183
Beziehungsmarketing
77
Relationship marketing
77
Luxury goods
48
Luxusgüter
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Emotion
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Internet marketing
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Online-Marketing
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Advertising effects
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Werbewirkung
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Messung
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Lin, Zhibin
2
Paswan, Audhesh
2
Sun, Qin
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Adegbite, Emmanuel
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Agnoli, Lara
1
Ahmadi, Hormoz
1
Balmer, John M. T.
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Fatma, Mobin
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Fazal-e-Hasan, Syed
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Filieri, Raffaele
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Gadzinski, Gregory
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Ghaffari, Mahsa
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Gil Saura, Irene
1
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The journal of brand management : an international journal
Journal of retailing and consumer services
370
International journal of hospitality management
203
Journal of business research : JBR
191
The journal of services marketing
103
Journal of travel and tourism marketing
101
Journal of hospitality marketing & management
93
Asia Pacific journal of marketing and logistics
89
International journal of contemporary hospitality management
89
Cogent business & management
70
Tourism management : research, policies, practice
66
Services marketing quarterly
58
Psychology & marketing
53
Journal of international consumer marketing
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
The service industries journal
49
International journal of consumer studies
46
Tourism management perspectives : TMP
45
Service business
42
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
European journal of marketing : EJM
39
Journal of service management
39
Journal of global marketing
38
Journal of service research : JSR
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
Journal of strategic marketing
37
The international journal of bank marketing : IJBM
37
International journal of electronic marketing and retailing : IJEMR
35
The international review of retail, distribution and consumer research
34
International journal of retail & distribution management
33
The journal of consumer marketing
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Marketing intelligence & planning
30
International journal of quality and service sciences
27
International journal of retail and distribution management
27
Journal of air transport management
27
Journal of the Academy of Marketing Science
27
Journal of Asian finance, economics and business : JAFEB
26
Australasian marketing journal
25
International journal of services and operations management
25
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ECONIS (ZBW)
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1
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
2
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
3
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
4
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
5
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
6
Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study
Olaoke, Ridhwan O.
;
Baylghomog, Steven W.
;
Tümer, Mustafa
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 643-656
Persistent link: https://www.econbiz.de/10012792877
Saved in:
7
Influencer-brand fit and brand dilution in China’s luxury market : the moderating role of self-concept clarity
Qian, Jiayu
;
Park, Jee-Sun
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 199-220
Persistent link: https://www.econbiz.de/10012487241
Saved in:
8
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
9
The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
Wang, Pengji
;
Kuah, Adrian T.H.
;
Lu, Qinye
;
Wong, Caroline
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 325-346
Persistent link: https://www.econbiz.de/10012550289
Saved in:
10
Counterfeit luxury consumption strategies in a collectivistic culture : the case of China
Li, Jiahan
;
Ghaffari, Mahsa
;
Su, Lin
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012297825
Saved in:
11
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
12
The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Kelly, Louise
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10012060046
Saved in:
13
How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of...
Sultan, Parves
;
Wong, Ho Yin
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 332-347
Persistent link: https://www.econbiz.de/10012060081
Saved in:
14
A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
15
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
16
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
17
Consumer-brand identification revisited : an integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mout...
Popp, Bastian
;
Woratschek, Herbert
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 250-270
Persistent link: https://www.econbiz.de/10011708563
Saved in:
18
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
19
Measuring farmer's satisfaction and brand loyalty toward Indian fertilizer brands using DEA
Mohanty, Pradeep Kumar
;
Kumar, N. Senthil
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 467-488
Persistent link: https://www.econbiz.de/10011799049
Saved in:
20
A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
Saved in:
21
The market for luxury brands in China : insight based on a study of consumer's perceptions in Beijing
Walley, Keith
;
Li, Chen
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 246-260
Persistent link: https://www.econbiz.de/10011349985
Saved in:
22
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Saved in:
23
Corporate heritage brands in China : consumer engagement with China's most celebrated corporate heritage brand - Tong Ren Tang: 同仁堂
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 194-210
Persistent link: https://www.econbiz.de/10011350044
Saved in:
24
The effects of sub-brands and brand name structure on extension evaluation : an empirical study based on Chinese culture
Chen, Tong
;
Ma, Ke
;
Zheng, Chundong
;
Wang, Han
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011399863
Saved in:
25
The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza
;
Wymer, Walter
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
Saved in:
26
The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
Saved in:
27
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Saved in:
28
Analysis of consumers' response to brand community integration and brand identitfication
Millán, Ángel
;
Díaz García, Estrella
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 254-272
Persistent link: https://www.econbiz.de/10010347450
Saved in:
29
Country branding through Olympic Games
Sun, Qin
;
Paswan, Audhesh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 641-654
Persistent link: https://www.econbiz.de/10009576049
Saved in:
30
Country branding using product quality
Sun, Qin
;
Paswan, Audhesh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
2
,
pp. 143-157
Persistent link: https://www.econbiz.de/10009380879
Saved in:
31
Hedonic shopping value and impulse buying behavior in transitional economies : a symbiosis in the Mainland China marketplace
Yu, Chunling
;
Bastin, Mike
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10008758992
Saved in:
32
Perceptions of country of origin : an approach to identifying expectations of foreign products
Kumara, P. A. P. Samantha
;
Canhua, Kang
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10003971183
Saved in:
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