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subject:"Consumer behaviour"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Consumer behaviour
Konsumentenverhalten
273
Theorie
55
Theory
55
Internet marketing
47
Online-Marketing
47
Preismanagement
41
Pricing strategy
41
Advertising effects
37
Werbewirkung
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35
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33
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game theory
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16
Price discrimination
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Bayes-Statistik
15
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Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Bronnenberg, Bart J.
5
Chan, Tat
5
Feinberg, Fred M.
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Arora, Neeraj
4
Desai, Preyas S.
4
Fader, Peter
4
Narayan, Vishal
4
Che, Hai
3
Chen, Yuxin
3
Danaher, Peter J.
3
Donkers, Bas
3
Dukes, Anthony
3
Dzyabura, Daria
3
Gerstner, Eitan
3
Gopalakrishnan, Arun
3
Gordon, Brett R.
3
Iyer, Ganesh
3
Kadiyali, Vrinda
3
Lewis, Michael
3
Manchanda, Puneet
3
Mayzlin, Dina
3
Mehta, Nitin
3
Narasimhan, Om
3
Park, Young-Hoon
3
Pazgal, Amit I.
3
Purohit, Devavrat
3
Rao, Ram C.
3
Roberts, John H.
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,896
International journal of consumer studies
730
International journal of hospitality management
723
Psychology & marketing
638
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
493
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing communications
282
SpringerLink / Bücher
281
Journal of marketing
279
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Cogent business & management
260
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
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ECONIS (ZBW)
273
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201
Uncovering implicit consumer needs for determining explicit product positioning : growing prudential annuities' variable annuity sales
Kumar, V.
;
Shah, Denish
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 595-603
Persistent link: https://www.econbiz.de/10009299487
Saved in:
202
Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
203
A "position paradox" in sponsored search auctions
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 612-627
Persistent link: https://www.econbiz.de/10009299502
Saved in:
204
Investigating consumer purchase behavior in related technology product categories
Sriram, S.
;
Chintagunta, Pradeep K.
;
Agarwal, Manoj Kumar
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 291-314
Persistent link: https://www.econbiz.de/10003969789
Saved in:
205
The sound of silence : observational learning in the US kidney market
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 315-335
Persistent link: https://www.econbiz.de/10003969793
Saved in:
206
A viral branching model for predicting the spread of electronic word of mouth
Lans, Ralf van der
;
Bruggen, Gerrit van
;
Eliashberg, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 348-365
Persistent link: https://www.econbiz.de/10003969800
Saved in:
207
The generalized multinomial logit model : accounting for scale and coefficient heterogeneity
Fiebig, Denzil G.
;
Keane, Michael P.
;
Louviere, Jordan J.
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 393-421
Persistent link: https://www.econbiz.de/10003984294
Saved in:
208
Examining demand elasticities in Hanemann's framework : a theoretical and empirical analysis
Mehta, Nitin
;
Chen, Xinlei
;
Narasimhan, Om
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 422-437
Persistent link: https://www.econbiz.de/10003984300
Saved in:
209
Tunnel vision : local behavioral influences on consumer decisions in product search
Häubl, Gerald
;
Dellaert, Benedict G. C.
;
Donkers, Bas
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 438-455
Persistent link: https://www.econbiz.de/10003984416
Saved in:
210
Information acquisition and sharing in a vertical relationship
Guo, Liang
;
Iyer, Ganesh
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 483-506
Persistent link: https://www.econbiz.de/10003984572
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211
When more alternatives lead to less choice
Kuksov, Dmitri
;
Villas-Boas, J. Miguel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 507-524
Persistent link: https://www.econbiz.de/10003984574
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212
Modeling the underreporting bias in panel survey data
Yang, Sha
;
Zhao, Yi
;
Dhar, Ravi
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 525-539
Persistent link: https://www.econbiz.de/10003984577
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213
Alleviating the constant stochastic variance assumption in decision research : theory, measurement, and experimental test
Salisbury, Linda Court
;
Feinberg, Fred M.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003964696
Saved in:
214
For a few cents more : why supersize unhealthy food?
Dobson, Paul
;
Gerstner, Eitan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 770-778
Persistent link: https://www.econbiz.de/10008652568
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215
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
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216
Complementarities and the demand for home broadband internet services
Liu, Hongju
;
Chintagunta, Pradeep K.
;
Zhu, Ting
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 701-720
Persistent link: https://www.econbiz.de/10008652618
Saved in:
217
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
Nam, Sungjoon
;
Manchanda, Punjeet
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 690-700
Persistent link: https://www.econbiz.de/10008652621
Saved in:
218
A customer management dilemma : when is it profitable to reward one's own customers?
Shin, Jiwoong
;
Sudhir, K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 671-689
Persistent link: https://www.econbiz.de/10008652625
Saved in:
219
Limited memory, categorization, and competition
Chen, Yuxin
;
Iyer, Ganesh
;
Pazgal, Amit I.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10008652628
Saved in:
220
Demand estimation with social interactions and the implications for targeted marketing
Hartmann, Wesley R.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 585-601
Persistent link: https://www.econbiz.de/10008652638
Saved in:
221
The effects of information transparency on suppliers, manufacturers, and consumers in online markets
Zhou, Zach Zhizhong
;
Zhu, Kevin
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1125-1137
Persistent link: https://www.econbiz.de/10008821781
Saved in:
222
Optimal reverse-pricing mechanisms
Spann, Martin
;
Zeithammer, Robert
;
Häubl, Gerald
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1058-1070
Persistent link: https://www.econbiz.de/10008821798
Saved in:
223
Online demand under limited consumer search
Kim, Jun B.
;
Albuquerque, Paulo
;
Bronnenberg, Bart J.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1001-1023
Persistent link: https://www.econbiz.de/10008821806
Saved in:
224
Discussion of "Alleviating the constant stochastic variance assumption in decision research : theory, measurement, and experimental test"
Louviere, Jordan J.
;
Swait, Joffre
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 18-22
Persistent link: https://www.econbiz.de/10003973157
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225
On the interpretation of temporal inflation parameters in stochastic models of judgment and choice
Hutchinson, J. W.
;
Zauberman, Gal
;
Meyer, Robert J.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 23-31
Persistent link: https://www.econbiz.de/10003973159
Saved in:
226
Temporal stochastic inflation in choice-based research
Salisbury, Linda Court
;
Feinberg, Fred M.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003973162
Saved in:
227
A model for trade-up and change in considered brands
Allenby, Greg M.
;
Garratt, Mark J.
;
Rossi, Peter E.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10003973163
Saved in:
228
Information provision in a vertically differentiated competitive marketplace
Kuksov, Dmitri
;
Lin, Yuanfang
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 122-138
Persistent link: https://www.econbiz.de/10003973186
Saved in:
229
Predicting joint choice using individual data
Aribarg, Anocha
;
Arora, Neeraj
;
Kang, Moon Young
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 139-157
Persistent link: https://www.econbiz.de/10003973188
Saved in:
230
The price precision effect : evidence from laboratory and market data
Thomas, Manoj
;
Simon, Daniel H.
;
Kadiyali, Vrinda
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 175-190
Persistent link: https://www.econbiz.de/10003973193
Saved in:
231
The option value of returns : theory and empirical evidence
Anderson, Eric T.
;
Hansen, Karsten T.
;
Simester, Duncan
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 405-423
Persistent link: https://www.econbiz.de/10003868015
Saved in:
232
Price competition in markets with consumer variety seeking
Seetharaman, P. B.
;
Che, Hai
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 516-525
Persistent link: https://www.econbiz.de/10003868042
Saved in:
233
"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
Saved in:
234
The traveling salesman goes shopping : the systematic deviations of grocery paths from TSP optimality
Hui, Sam K.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 566-572
Persistent link: https://www.econbiz.de/10003868058
Saved in:
235
Should captive sardines be compensated? : serving customers in a confined zone
Chen, Rachel R.
;
Gerstner, Eitan
;
Yang, Yinghui
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 599-608
Persistent link: https://www.econbiz.de/10003868077
Saved in:
236
Going where the ad leads you : on high advertised prices and searching where to buy
Janssen, Maarten C. W.
;
Non, Marielle C.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003858542
Saved in:
237
Efficient conjoint choice designs in the presence of respondent heterogeneity
Yu, Jie
;
Goos, Peter
;
Vandebroek, Martina
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 122-135
Persistent link: https://www.econbiz.de/10003858564
Saved in:
238
Website morphing
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 202-223
Persistent link: https://www.econbiz.de/10003843212
Saved in:
239
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
240
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
Saved in:
241
Discussion of the article "Website morphing"
Gelman, Andrew
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 226
Persistent link: https://www.econbiz.de/10003843224
Saved in:
242
Response to comments on "Website morphing"
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 227-228
Persistent link: https://www.econbiz.de/10003843230
Saved in:
243
Slippage in rebate programs and present-biased preferences
Gilpatric, Scott M.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 229-238
Persistent link: https://www.econbiz.de/10003843241
Saved in:
244
Zooming in : self-emergence of movements in new product growth
Goldenberg, Jacob
;
Lowengart, Oded
;
Shapira, Daniel
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 274-292
Persistent link: https://www.econbiz.de/10003843318
Saved in:
245
Path data in marketing : an integrative framework and prospectus for model building
Hui, Sam K.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 320-335
Persistent link: https://www.econbiz.de/10003843333
Saved in:
246
Estimating demand heterogeneity using aggregated data : an application to the frozen pizza category
Albuquerque, Paulo
;
Bronnenberg, Bart J.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10003843336
Saved in:
247
Market structure across retail formats
Hansen, Karsten T.
;
Singh, Vishal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 656-673
Persistent link: https://www.econbiz.de/10003884999
Saved in:
248
Optimal category pricing with endogenous store traffic
Fox, Edward J.
;
Postrel, Steven R.
;
Semple, John H.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 709-720
Persistent link: https://www.econbiz.de/10003885047
Saved in:
249
Firm-created word-of-mouth communication : evidence from a field test
Godes, David
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 721-739
Persistent link: https://www.econbiz.de/10003885054
Saved in:
250
Impact of customer knowledge heterogeneity on bundling strategy
Basu, Amiya
;
Vitharana, Padmal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 792-801
Persistent link: https://www.econbiz.de/10003885076
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