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type_genre:"Thesis"
~language:"eng"
~subject:"Brand"
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ECONIS (ZBW)
27
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27
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Date (oldest first)
1
Antecedents and outcomes of consumer perceptions toward hedonic goods
Behrens, Stefan Henrik
-
2014
Persistent link: https://www.econbiz.de/10010390488
Saved in:
2
Four essays on the context-dependence of consumer preferences in situations of reduced choice
Wiebach, Nicole
-
2012
Persistent link: https://www.econbiz.de/10009670984
Saved in:
3
Four essays on modeling brand choice and brand loyalty
Silberhorn, Nadja
-
2010
Persistent link: https://www.econbiz.de/10008654412
Saved in:
4
The perils of self-brand connections : consumer response to changes in brand image
Gaustad, Tarje
-
2015
Persistent link: https://www.econbiz.de/10011439157
Saved in:
5
Consumer's journey as ambassador brand experiences
Riivits-Arkonsuo, Iivi
-
2015
Persistent link: https://www.econbiz.de/10011483294
Saved in:
6
Consumption-based learning about brand quality: essays on how private labels share and borrow reputation
Szymanowski, Maciej
-
2009
Persistent link: https://www.econbiz.de/10003931127
Saved in:
7
Implicit associations to brands and no-name products : the use of electrophysiological and imaging methods for neuroeconomic research
Thomas, Anika
-
2014
Persistent link: https://www.econbiz.de/10011452299
Saved in:
8
Brand perception
Möller, Jana
-
2013
Persistent link: https://www.econbiz.de/10010343792
Saved in:
9
Implications of consumers' brand-related cognitions for their perception of product quality : experiences, associations, emotional attachments and their effect on perceived quality...
Clemenz, Julian
-
2012
Persistent link: https://www.econbiz.de/10009692203
Saved in:
10
Essays in retail strategy : the case of unplanned buying and exclusively branded products
Berlemann, Benedikt
-
2012
Persistent link: https://www.econbiz.de/10009678615
Saved in:
11
Four essays on modeling brand choice and brand loyalty
Silberhorn, Nadja
-
2010
Persistent link: https://www.econbiz.de/10008661952
Saved in:
12
Consumer-brand relationships : how consumers perceive, evaluate, and relate to brands
Nyffenegger, Bettina
-
2010
Persistent link: https://www.econbiz.de/10008810942
Saved in:
13
The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon
-
2009
Persistent link: https://www.econbiz.de/10003905269
Saved in:
14
Image effects : how brand images change consumers' product ratings
Fichter, Christian
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003788546
Saved in:
15
When does a change in established brand name-logo consistency affect consumers' brand attitudes? : an investigation of moderating effects
Kocher, Bruno
-
2008
Persistent link: https://www.econbiz.de/10003778566
Saved in:
16
Brand and automaticity
Liu, Jia
-
2008
Persistent link: https://www.econbiz.de/10003846134
Saved in:
17
Three essays on food quality and transaction costs
Yue, Chengyan
-
2006
Persistent link: https://www.econbiz.de/10009245334
Saved in:
18
Essays on consumer choice
Jindahra, Pavitra
-
2005
Persistent link: https://www.econbiz.de/10003946269
Saved in:
19
Brand strength : building and testing models based on experiential information
Walser, Martin G.
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001876079
Saved in:
20
Individual goal hierarchies as antecedents of market structure
Paulssen, Marcel
-
2000
Persistent link: https://www.econbiz.de/10001480795
Saved in:
21
Essays on durable goods markets
Guha, Rahul Kumar
-
1997
Persistent link: https://www.econbiz.de/10000167763
Saved in:
22
Semiparametric estimation joint discrete/continuous choice models
Heyen, Keith Allan
-
1992
Persistent link: https://www.econbiz.de/10000950814
Saved in:
23
Memory in advertising : the effect of advertising memory cues on brand evaluations
Keller, Kevin Lane
-
1986
Persistent link: https://www.econbiz.de/10000789153
Saved in:
24
The influence of personal value systems on product class and brand preferences : a segmentation approach
Pitts, Robert E.
-
1986
-
Authorized facs
Persistent link: https://www.econbiz.de/10000697640
Saved in:
25
The relationships between risks perceived at the selective demand level and buying strategies during economically constrained conditions
Dunn, Mark Glenn
-
1982
Persistent link: https://www.econbiz.de/10000687858
Saved in:
26
The effect of foreign economic, political, and cultural environment and consumers' socio-demographics on consumers' willingness to buy foreign products
Wang, Chih-Kang
-
1978
Persistent link: https://www.econbiz.de/10000701226
Saved in:
27
A study of the perception of selected brands of products as foreign or American and attitudes toward such brands
Kincaid, William Murphy
-
1970
Persistent link: https://www.econbiz.de/10000701932
Saved in:
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