Okechuku, Chike; Onyemah, Vincent - In: Journal of international business studies : JIBS ; an … 30 (1999) 3, pp. 611-622
The Nigerian consumer obsession with foreign-made goods has had a detrimental effect on the domestic manufacturing industry. This paper uses conjoint analysis to investigate the importance of a product's country-of-manufacture relative to other attributes in the Nigerian consumer choice. It was...