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isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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~subject:"B-to-B-Marketing"
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Industrial marketing management : the international journal for industrial and high-tech firms
Working paper
The journal of business & industrial marketing
21
Journal of business-to-business marketing
10
Journal of business research : JBR
7
Research
5
Innovation in pricing : contemporary theories and best practices
4
SpringerLink / Bücher
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Business-to-Business-Marketing
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The Oxford handbook of strategic sales and sales management
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1
Beiträge zum Innovationsmarketing
1
Business models for strategic innovation : cross-functional perspectives
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California management review
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Economies et sociétés ; 45,4
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Engineering
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European journal of marketing
1
Field guide to case study research in business-to-business marketing and purchasing
1
Gabler Edition Wissenschaft : Business-to-Business-Marketing
1
Handbook of business-to-business marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of market research
1
International journal of quality and service sciences
1
International marketing review
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Journal of Business & Industrial Marketing
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Journal of Business & Industrial Marketing: Volume 30, Issue 3 / 4
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Journal of Business & Industrial Marketing: Volume 30, Issue 3/4
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : MM
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Journal of purchasing and supply management
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Knowledge management research & practice : KMRP
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Management research review
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Managing product innovation
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1
Capabilities for data-driven innovation in B2B industrial companies
Eriksson, Taina
;
Heikkilä, Marikka
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 158-172
Persistent link: https://www.econbiz.de/10014368360
Saved in:
2
Crisis induced CSR innovation : CSR implementation in B2B firms before and after COVID-19
Magrizos, Solon
;
Harris, Lloyd C.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 44-56
Persistent link: https://www.econbiz.de/10014454775
Saved in:
3
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
4
Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed
;
Naudé, Peter
;
Smith, Paul
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
Saved in:
5
AI-based innovation in B2B marketing : an interdisciplinary framework incorporating academic and practitioner perspectives
Petrescu, Maria
;
Krishen, Anjala S.
;
Kachen, Sheen
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 61-72
Persistent link: https://www.econbiz.de/10013255691
Saved in:
6
Customer engagement design in industrial innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
7
Examining supplier, buyer, and customer triads : the critical role of conflict in interaction processes and product/service innovations
Fletcher-Chen, Chavi Chi-Yun
;
Sharma, Arun
;
Rangarajan, Deva
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 337-352
Persistent link: https://www.econbiz.de/10014230619
Saved in:
8
Guest editorial: artificial intelligence for B2B marketing : challenges and opportunities
Dwivedi, Yogesh Kumar
;
Wang, Yichuan
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 109-113
Persistent link: https://www.econbiz.de/10013494050
Saved in:
9
Innovative digital marketing management in B2B markets : editorial
Kim, Kyung Hoon
;
Moon, Hakil
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012588284
Saved in:
10
Payment choice of M&As : financial crisis and social innovation
Kanungo, Rama Prasad
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 97-114
Persistent link: https://www.econbiz.de/10013206324
Saved in:
11
How to build an AI climate-driven service analytics capability for innovation and performance in industrial markets?
Akter, Shahriar
;
Wamba, Samuel Fosso
;
Mariani, Marcello M.
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 258-273
Persistent link: https://www.econbiz.de/10013206336
Saved in:
12
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
Saved in:
13
Technological advancements and B2B international trade : a bibliometric analysis and review of industrial marketing research
Lacka, Ewelina
;
Chan, Hing Kai
;
Wang, Xiaojun
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012285224
Saved in:
14
Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Cankurtaran, Pinar
;
Beverland, Michael B.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 255-260
Persistent link: https://www.econbiz.de/10012285362
Saved in:
15
Editorial: editorial on "technological innovation in B2B international trade"
Lacka, Ewelina
;
Chan, Hing Kai
;
Wang, Xiaojun
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 174-175
Persistent link: https://www.econbiz.de/10012422207
Saved in:
16
Can cooperation drive the success of suppliers in B2B crowdsourcing innovation projects? : a large scale data perspective
Zhang, Xi
;
Duan, Keran
;
Zhao, Hongke
;
Zhao, Yuqing
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 570-580
Persistent link: https://www.econbiz.de/10012372717
Saved in:
17
Product radicalness and firm performance in B2B marketing : a moderated mediation model
Carmona-Lavado, Antonio
;
Gopalakrishnan, Shanthi
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 58-68
Persistent link: https://www.econbiz.de/10012211983
Saved in:
18
The interplays of coopetition, conflicts, trust, and efficiency process innovation in vertical B2B relationships
Chai, Linlin
;
Li, Jin
;
Tangpong, Chanchai
;
Clauß, Thomas
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 269-280
Persistent link: https://www.econbiz.de/10012212166
Saved in:
19
B2B service innovation and global industrial service management
Dayan, Mumin
;
Ndubisi, Nelson Oly
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 140-142
Persistent link: https://www.econbiz.de/10012289849
Saved in:
20
Joining hands for the greater good : examining social innovation launch strategies in B2B settings
Crisafulli, Benedetta
;
Dimitriu, Radu
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 487-498
Persistent link: https://www.econbiz.de/10012291239
Saved in:
21
Developing logistics value propositions : drawing insights from a disturbed manufacturing solution
Liu, Haokun
;
Purvis, Laura
;
Mason, Robert
;
Wells, Peter
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 517-527
Persistent link: https://www.econbiz.de/10012291293
Saved in:
22
The technology-mindset interactions : leading to incremental, radical or revolutionary innovations
Ringberg, Torsten
;
Reihlen, Markus
;
Rydén, Pernille
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 102-113
Persistent link: https://www.econbiz.de/10012064197
Saved in:
23
Innovation practices of B2B manufacturers and service providers : are they really different?
Biemans, Wim G.
;
Griffin, Abbie
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 112-124
Persistent link: https://www.econbiz.de/10011963472
Saved in:
24
B2B SME management of antecedents to the application of social media
Brink, Tove
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011738322
Saved in:
25
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
26
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
27
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
28
Marketing capabilities : antecedents and implications for B2B SME performance
Merrilees, Bill
;
Rundle-Thiele, Sharyn
;
Lye, Ashley
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 368-375
Persistent link: https://www.econbiz.de/10008991586
Saved in:
29
Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
Saved in:
30
Marketing capabilities and innovation-based strategies for environmental sustainability : an exploratory investigation of B2B firms
Mariadoss, Babu John
;
Tansuhaj, Patriya Silpakit
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1305-1318
Persistent link: https://www.econbiz.de/10009410657
Saved in:
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