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~isPartOf:"The SAGE handbook of marketing theory"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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The SAGE handbook of marketing theory
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
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Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
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Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Gabler Edition Wissenschaft
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Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
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Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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1
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
2
Introducing a new section : Marketing Science : frontiers
Sudhir, K.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011818432
Saved in:
3
Editorial: Marketing science in emerging markets
Narasimhan, Laxman
;
Srinivasan, Kannan
;
Sudhir, K.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 473-479
Persistent link: https://www.econbiz.de/10011313066
Saved in:
4
Special section: Marketing science in emerging markets
In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 473-554
Persistent link: https://www.econbiz.de/10011313071
Saved in:
5
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
6
Theory and practice in marketing conference special section
In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-93
Persistent link: https://www.econbiz.de/10010337984
Saved in:
7
Effective marketing science applications : insights from the ISMS-MSI Practice Prize finalist papers and projects
Lilien, Gary L.
;
Roberts, John H.
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 229-245
Persistent link: https://www.econbiz.de/10009736692
Saved in:
8
A keyword history of marketing science
Mela, Carl F.
;
Roos, Jason
;
Deng, Yiting
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 8-18
Persistent link: https://www.econbiz.de/10009725721
Saved in:
9
Editorial: marketing science : a strategic review
Chintagunta, Pradeep K.
;
Hanssens, Dominique M.
; …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10009725724
Saved in:
10
Editorial: marketing science : replication and disclosure policy
Desai, Preyas S.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009725733
Saved in:
11
Editorial: People of Marketing Science
Desai, Preyas S.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 195-197
Persistent link: https://www.econbiz.de/10009548707
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12
Introducing Marketing Science Institute research priorities to marketing science
Desai, Preyas S.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 873-877
Persistent link: https://www.econbiz.de/10009702546
Saved in:
13
The sense and non-sense of holdout sample validation in the presence of endogeneity
Ebbes, Peter
;
Papies, Dominik
;
Heerde, Harald J. van
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1115-1122
Persistent link: https://www.econbiz.de/10009427793
Saved in:
14
Estimating discrete games
Ellickson, Paul B.
;
Misra, Sanjog
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 997-1010
Persistent link: https://www.econbiz.de/10009427806
Saved in:
15
Discrete-choice models of consumer demand in marketing
Chintagunta, Pradeep K.
;
Nair, Harikesh
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 977-996
Persistent link: https://www.econbiz.de/10009427807
Saved in:
16
Modeling multivariate distributions using copulas : applications in marketing
Danaher, Peter J.
;
Smith, Michael S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10008905604
Saved in:
17
The early schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 27-41)
.
2010
Persistent link: https://www.econbiz.de/10003923075
Saved in:
18
The modern schools of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 42-58)
.
2010
Persistent link: https://www.econbiz.de/10003923080
Saved in:
19
The emergence of consumer research
Kassarjian, Harold H.
;
Goodstein, Ronald Charles
- In:
The SAGE handbook of marketing theory
,
(pp. 59-73)
.
2010
Persistent link: https://www.econbiz.de/10003923085
Saved in:
20
The evolution of market research
Stewart, David W.
- In:
The SAGE handbook of marketing theory
,
(pp. 74-88)
.
2010
Persistent link: https://www.econbiz.de/10003923087
Saved in:
21
Theorizing advertising: managerial, scientific and cultural approaches
Hackley, Christopher E.
- In:
The SAGE handbook of marketing theory
,
(pp. 89-107)
.
2010
Persistent link: https://www.econbiz.de/10003923089
Saved in:
22
Critical marketing - marketing in critical condition
Firat, A. Fuat
;
Tadajewski, Mark
- In:
The SAGE handbook of marketing theory
,
(pp. 127-150)
.
2010
Persistent link: https://www.econbiz.de/10003923109
Saved in:
23
The marketing theory or theories into marketing? : plurality of research traditions and paradigms
Möller, K. E. Kristian
;
Pels, Jaqueline
;
Saren, Michael
- In:
The SAGE handbook of marketing theory
,
(pp. 151-173)
.
2010
Persistent link: https://www.econbiz.de/10003923114
Saved in:
24
Shaping exchanges, performing markets: the study of market-ing practices
Araujo, Luis
;
Kjellberg, Hans
- In:
The SAGE handbook of marketing theory
,
(pp. 195-218)
.
2010
Persistent link: https://www.econbiz.de/10003923122
Saved in:
25
A service-dominant logic for marketing
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
The SAGE handbook of marketing theory
,
(pp. 219-234)
.
2010
Persistent link: https://www.econbiz.de/10003923125
Saved in:
26
Market ideology, globalization and neoliberalism
Wensley, Robin
- In:
The SAGE handbook of marketing theory
,
(pp. 235-243)
.
2010
Persistent link: https://www.econbiz.de/10003923128
Saved in:
27
The evolution of marketing thought: from economic to social exchange and beyond
Bagozzi, Richard P.
- In:
The SAGE handbook of marketing theory
,
(pp. 244-265)
.
2010
Persistent link: https://www.econbiz.de/10003923132
Saved in:
28
Metaphorical myopia: some thoughts on analogical thinking
Brown, Stephen
- In:
The SAGE handbook of marketing theory
,
(pp. 266-280)
.
2010
Persistent link: https://www.econbiz.de/10003923136
Saved in:
29
Representing global consumers: desire, possession, and identity
Belk, Russell W.
- In:
The SAGE handbook of marketing theory
,
(pp. 283-298)
.
2010
Persistent link: https://www.econbiz.de/10003923139
Saved in:
30
Consumer behavior analysis
Foxall, Gordon R.
- In:
The SAGE handbook of marketing theory
,
(pp. 299-315)
.
2010
Persistent link: https://www.econbiz.de/10003923147
Saved in:
31
Cultural influences on representations of the consumer in marketing theory
Maclaran, Pauline
;
Hogg, Margaret K.
;
Bradshaw, Alan
- In:
The SAGE handbook of marketing theory
,
(pp. 332-352)
.
2010
Persistent link: https://www.econbiz.de/10003923156
Saved in:
32
The role of marketing in ancient and contemporary cultural evolution
Hirschman, Elizabeth Caldwell
- In:
The SAGE handbook of marketing theory
,
(pp. 443-456)
.
2010
Persistent link: https://www.econbiz.de/10003923199
Saved in:
33
The linking value in experiential marketing: acknowledging the role of working consumers
Cova, Bernard
;
Dalli, Daniele
- In:
The SAGE handbook of marketing theory
,
(pp. 476-493)
.
2010
Persistent link: https://www.econbiz.de/10003923201
Saved in:
34
Technology, consumers, and marketing theory
Dholakia, Nikhilesh
;
Zwick, Detlev
;
Denegri-Knott, Janice
- In:
The SAGE handbook of marketing theory
,
(pp. 494-511)
.
2010
Persistent link: https://www.econbiz.de/10003923203
Saved in:
35
Product and price competition in a two-dimensional vertical differentiation model
Vandenbosch, Mark B.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
2
,
pp. 224-249
Persistent link: https://www.econbiz.de/10001186782
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