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Journal of research in marketing and entrepreneurship : JRME
5
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3
Journal of small business and enterprise development
3
Asia Pacific journal of marketing and logistics
2
International journal of entrepreneurship and small business
2
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2
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2
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ECONIS (ZBW)
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Dark, darker, social media : dark side experiences, identity protection, and preventive strategies of micro entrepreneurs on social media
Sawy, Alina
;
Bögenhold, Dieter
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 223-252
Persistent link: https://www.econbiz.de/10014295535
Saved in:
2
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
3
Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance
Didonet, Simone Regina
;
Fearne, Andrew P.
;
Simmons, Geoffrey
- In:
International small business journal : ISBJ
38
(
2020
)
2
,
pp. 90-110
Persistent link: https://www.econbiz.de/10012214667
Saved in:
4
The role of political intelligence in firms' export decisions durin the Euro crisis
Barron, Andrew
;
Hultén, Peter
;
Vanyushyn, Vladimir
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
4
,
pp. 1126-1146
Persistent link: https://www.econbiz.de/10011602818
Saved in:
5
Educating graduates for marketing in SMEs : an update for the traditional marketing curriculum
Cheng, Ranis
;
Lourenço, Fernando
;
Resnick, Sheilagh
- In:
Journal of small business and enterprise development
23
(
2016
)
2
,
pp. 495-513
Persistent link: https://www.econbiz.de/10011575569
Saved in:
6
Caratteristiche distintive e performance delle piccole imprese italiane orientate all'entrepreneurial marketing
Ferrero, Giancarlo
;
Buratti, Andrea
- In:
Piccola impresa : rivista internazionale di studi e ricerche
(
2016
)
3
,
pp. 108-135
Persistent link: https://www.econbiz.de/10012219803
Saved in:
7
Marketing in small businesses
Kenny, Brian
-
2016
Persistent link: https://www.econbiz.de/10011515805
Saved in:
8
Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen
;
Alexander, Andrew
;
Wood, Steve
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
Saved in:
9
Social media practices in SME marketing activities : a theoretical framework and research agenda
Atanassova, Iva
;
Clark, Lilian
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 163-183
Persistent link: https://www.econbiz.de/10011412327
Saved in:
10
Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
Saved in:
11
A framework for SME retail branding
Mitchell, Richard
;
Hutchinson, Karise
;
Quinn, Barry
; …
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1818-1850
Persistent link: https://www.econbiz.de/10011406203
Saved in:
12
Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 378-407
Persistent link: https://www.econbiz.de/10010384991
Saved in:
13
Internationales Marketing für Ingenieure
Kohlert, Helmut
-
2014
-
2. Aufl.
Persistent link: https://www.econbiz.de/10010412550
Saved in:
14
Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management
Di Pietro, Loredana
;
Pantano, Eleonora
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 297-314)
.
2013
Persistent link: https://www.econbiz.de/10009668196
Saved in:
15
Multicultural marketing and business consulting
Spratlen, Thaddeus
;
Lum, Leslie
;
Montoya, Detra Y.
; …
-
2013
Persistent link: https://www.econbiz.de/10009755061
Saved in:
16
Entrepreneurial marketing : conceptual exploration and link to performance
Solé, Mar
- In:
Journal of research in marketing and entrepreneurship : JRME
15
(
2013
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10009788057
Saved in:
17
The five phases of SME brand-building
Centeno, Edgar
;
Hart, Susan
;
Dinnie, Keith
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009766389
Saved in:
18
Entrepreneurial marketing within the French wine industry
Thomas, Lisa C.
;
Painbéni, Sandra
;
Barton, Harry
- In:
International journal of entrepreneurial behaviour & …
19
(
2013
)
2
,
pp. 238-260
Persistent link: https://www.econbiz.de/10009734593
Saved in:
19
Card-based game methods : exploring SME entrepreneurial marketing practice
Jones, Rosalind
;
Rowley, Jennifer
- In:
International journal of entrepreneurship and small business
16
(
2012
)
4
,
pp. 485-502
Persistent link: https://www.econbiz.de/10009577142
Saved in:
20
Brand communities for market trend discovery : a study to advance entrepreneurial marketing research
Bhatli, Dhruv
;
Eggers, Fabian
;
Gundolf, Katherine
- In:
International journal of entrepreneurship and small business
16
(
2012
)
4
,
pp. 422-435
Persistent link: https://www.econbiz.de/10009577151
Saved in:
21
Marketing to the American entrepreneur : insights and trends from mass-market print magazine advertising
Abrahams, Alan S.
;
Coupey, Eloise
;
Rajivadekar, Anuja
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 65-94
Persistent link: https://www.econbiz.de/10009660959
Saved in:
22
The relationship between small business market orientation and environmental uncertainty
Didonet, Simone
;
Simmons, Geoffrey
; …
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 757-779
Persistent link: https://www.econbiz.de/10009671935
Saved in:
23
Social Branding via XING
Ludowig, Carsten
;
Schmidt-Grell, Stefan
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 347-357)
.
2012
Persistent link: https://www.econbiz.de/10009553475
Saved in:
24
Open innovation for non-high-tech SMEs : the case of the users association of advanced technologies program
Porath, Amiram
- In:
Cases on SMEs and open innovation : applications and …
,
(pp. 21-39)
.
2012
Persistent link: https://www.econbiz.de/10009405303
Saved in:
25
New approaches to heuristic processes and entrepreneurial cognition of the market
Guercini, Simone
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10009758861
Saved in:
26
Entrepreneurial marketing and accommodation businesses in East Peninsular Malaysia
Mastura Jaafar
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 164-183
Persistent link: https://www.econbiz.de/10009758864
Saved in:
27
Types, sources and frequency of use of formalised marketing information as a catalyst of SME growth
Cacciolatti, Luca A.
;
Fearne, Andrew P.
;
Ihua, Bellema …
- In:
Journal of strategic management education : JSME
8
(
2012
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10009790851
Saved in:
28
Exploring social media marketing strategies in SMEs
Pentina, Iryna
;
Koh, Anthony C.
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10009711387
Saved in:
29
Il ruolo dei marchi di qualità dell' Unione Europea nelle strategie competitive delle piccole e medie imprese agrolimentari Italiane
Antonelli, Gervasio
;
Viganò, Elena
- In:
Piccola impresa
(
2012
)
3
,
pp. 31-47
Persistent link: https://www.econbiz.de/10009733121
Saved in:
30
Processi euristici e marketing imprenditoriale
Guercini, Simone
- In:
Piccola impresa
(
2012
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10009733122
Saved in:
31
International new ventures as "small multinationals" : the importance of marketing capabilities
Ripollés Meliá, María
;
Blesa, Andreu
- In:
Journal of world business : JWB
47
(
2012
)
2
,
pp. 277-287
Persistent link: https://www.econbiz.de/10009517189
Saved in:
32
Asset specificity and foreign market entry mode choice of small and medium-sized enterprises : the moderating influence of knowledge safeguards and institutional safeguards
Maekelburger, Birger
;
Schwens, Christian
;
Kabst, Ruediger
- In:
Journal of international business studies : JIBS ; an …
43
(
2012
)
5
,
pp. 458-476
Persistent link: https://www.econbiz.de/10009570561
Saved in:
33
Marketing for survival : a comparative case study of SME software firms
Parry, Sara
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Journal of small business and enterprise development
19
(
2012
)
4
,
pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
Saved in:
34
Small firm marketing : synthesising and supporting received wisdom
O'Donnell, Aodheen
- In:
Journal of small business and enterprise development
18
(
2011
)
4
,
pp. 781-805
Persistent link: https://www.econbiz.de/10009424341
Saved in:
35
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
36
Network actors' participation in B2B SME branding
Mäläskä, Minna
;
Saraniemi, Saila
;
Tähtinen, Jaana
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1144-1152
Persistent link: https://www.econbiz.de/10009490236
Saved in:
37
Entrepreneurial marketing in small businesses : a conceptual exploration
Jones, Rosalind
;
Rowley, Jennifer
- In:
International small business journal : researching …
29
(
2011
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10008934170
Saved in:
38
Market orientation in the context of SMEs : a conceptual framework
Raju, P. S.
;
Lonial, Subhash C.
;
Crum, Michael D.
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1320-1326
Persistent link: https://www.econbiz.de/10009382479
Saved in:
39
Aligning teaching and practice : a study of SME marketing
Resnick, Sheilagh
;
Cheng, Ranis
;
Brindley, Clare
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10009758885
Saved in:
40
The internationalization of Indian SMEs in B-to-B markets
Javalgi, Rajshekhar G.
;
Todd, Patricia
;
Granot, Elad
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 542-548
Persistent link: https://www.econbiz.de/10009410783
Saved in:
41
Niche marketing and strategic capabilities : an expoloratory study of specialised firms
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 736-753
Persistent link: https://www.econbiz.de/10009513556
Saved in:
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