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Brand morphing across Wal-Mart customer segments
Merrilees, Bill; Miller, Dale - In: Journal of business research : JBR 63 (2010) 11, pp. 1129-1134
Persistent link: https://www.econbiz.de/10008696690
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Plain packaging and public health : the case of tobacco
Gallopel-Morvan, Karine; Gabriel, Patrick; Le Gall-Ely, … - In: Journal of business research : JBR 66 (2013) 1, pp. 133-136
Persistent link: https://www.econbiz.de/10009720376
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Legal, regulatory, and ethical issues in marketing and consumer behavior : special issue
In: Journal of business research : JBR 24 (1992) 4, pp. 281-375
Persistent link: https://www.econbiz.de/10001123240
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The effects of the FTC-mandated disclosure on homeopathic product purchase intentions and efficacy perceptions
Cermin, Ashley; Berry, Christopher; Burton, Scot; … - In: Journal of business research : JBR 101 (2019), pp. 47-58
Persistent link: https://www.econbiz.de/10012103209
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Symbolic drivers of consumer-brand identification and disidentification
Wolter, Jeremy S.; Brach, Simon; Cronin, J. J.; Bonn, … - In: Journal of business research : JBR 69 (2016) 2, pp. 785-793
Persistent link: https://www.econbiz.de/10011436273
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Emphasizing brand heritage : does it work? And how?
Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
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Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco; Albrecht, Arne K.; Hofacker, Charles F. - In: Journal of business research : JBR 69 (2016) 3, pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
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Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann; Lowrey, Tina M. - In: Journal of business research : JBR 69 (2016) 3, pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
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Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel; English, Rebecca - In: Journal of business research : JBR 69 (2016) 1, pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
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Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.; Patrick, Vanessa M. - In: Journal of business research : JBR 69 (2016) 1, pp. 73-82
Persistent link: https://www.econbiz.de/10011417102