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A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika; Carlson, Jeffrey R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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Online store discount strategy in the presence of consumer loss aversion
Ma, Shanshan; Lin, Jie; Zhao, Xuan - In: International journal of production economics 171 (2016), pp. 1-7
Persistent link: https://www.econbiz.de/10011437201
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Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta; Cebollada, Javier - In: Electronic commerce research 18 (2018) 4, pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
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Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit; Kumar, Subodha; Raju, Jagmohan Singh - In: Management science : journal of the Institute for … 64 (2018) 7, pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
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Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.; Kukar-Kinney, Monika - In: Journal of retailing and consumer services 41 (2018), pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
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The effect of post-purchase discount format on consumers' perception of loss and willingness to return
Luo, Xueqing; Lee, Jennifer J. - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 4, pp. 101-105
Persistent link: https://www.econbiz.de/10011963928
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Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye; Rao, Ram C. - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
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Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia; Vuckovac, Denis; Natter, Martin; Ilic, … - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
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Consumer purchase intention towards private label brands of virtual retailers : evidence from a developing nation
Kumar, Sumit; Chandra, Bibhas - In: International journal of electronic marketing and … 11 (2020) 2, pp. 161-183
Persistent link: https://www.econbiz.de/10012227523
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"My store my brand" - a critical review of online and offline private label brands in India
Pangriya, Ruchita; Kumar, M. Rupesh - In: International journal of Indian culture and business … 16 (2018) 2, pp. 223-244
Persistent link: https://www.econbiz.de/10011933502