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Introduction to the special issue: Sustainability as megatrend I
McDonagh, Pierre; Prothero, Andrea - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 248-252
Persistent link: https://www.econbiz.de/10010402645
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Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.; Shultz, Clifford J.; Kilbourne, … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
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Marketing in the flourishing society megatrend
Varey, Richard J. - In: Journal of macromarketing : examining the interactions … 33 (2013) 4, pp. 354-368
Persistent link: https://www.econbiz.de/10010227822
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Citizen-consumer oriented practices in naturalistic foodways : the case of the slow food movement
Chaudhury, Sarita Ray; Albinsson, Pia A. - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 36-52
Persistent link: https://www.econbiz.de/10010504594
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Introduction to the special issue: Sustainability as megatrend II
Prothero, Andrea; McDonagh, Pierre - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 7-10
Persistent link: https://www.econbiz.de/10010504599
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Sustainability marketing : an innovative conception of marketing
Peattie, Kenneth J.; Belz, Frank - In: Marketing review St. Gallen : Marketingfachzeitschrift … 27 (2010) 5, pp. 8-15
Persistent link: https://www.econbiz.de/10008663419
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Multimodales Marketing nachhaltiger Mobilität als Teil integrierten Mobilitätsmanagements : mit 17 Tabellen
Schreiner, Martin - 2007
Persistent link: https://www.econbiz.de/10003579890
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Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.; Wilkie, William L. - In: Journal of macromarketing 41 (2021) 1, pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
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The Sustainable Global Marketplace : Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference
Dato-on, Mary Conway - 2015
Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …
Persistent link: https://www.econbiz.de/10012402229
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Unveiling everyday reflexivity tactics in a sustainable community
Casey, Katherine; Lichrou, Maria; O'Malley, Lisa - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 227-239
Persistent link: https://www.econbiz.de/10011750534