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The demand effects of joint product advertising in online videos

Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937

Persistent link: https://www.econbiz.de/10011338803

The importance of social media on holiday visitors' choices : the case of Athens, Greece

Kavoura, Androniki; Stavrianeas, Aikaterini - In: EuroMed journal of business 10 (2015) 3, pp. 360-374

Persistent link: https://www.econbiz.de/10011480844

Taxation and global spillovers in the digital advertising market : theory and evidence from Facebook

Lassmann, Andrea; Liberini, Federica; Russo, Antonio; … - 2020

We study the effects of taxation on the international online advertising market, using data on Facebook ad prices …, Facebook users product preferences and international trade. Our data encompass a de facto increase in the platform's corporate …

Persistent link: https://www.econbiz.de/10012174804

How reliable is Facebook's advertising data for use in social science research? : insights from a cross-national online survey

Grow, André; Perrotta, Daniela; Del Fava, Emanuele; … - 2021

Persistent link: https://www.econbiz.de/10012612925

Blogs, advertising, and local-market movie box office performance

Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654

Persistent link: https://www.econbiz.de/10010234734

Sexual ad appeals in social media : effects and influences of cultural difference and sexual self-schema

Choi, Hojoon; Yoo, Kyunga; Reichert, Tom; Northup, Temple - In: International journal of advertising : the review of … 41 (2022) 5, pp. 910-929

Persistent link: https://www.econbiz.de/10013209475

The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry

Kim, Kacy K.; Yoon, Sukki; Choi, Yung Kyun - In: International journal of advertising : the review of … 38 (2019) 3, pp. 471-488

Persistent link: https://www.econbiz.de/10012200272

Viral video ads : emotional triggers and social media virality

Nikolinakou, Angeliki; King, Karen Whitehill - In: Psychology & marketing 35 (2018) 10, pp. 715-726

Persistent link: https://www.econbiz.de/10011970116

Consumer intentions to engage in s-commerce : a cross-national study

Bianchi, Constanza; Andrews, Lynda; Wiese, Melanie; … - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 464-494

Persistent link: https://www.econbiz.de/10011709138

Effects of an ad valorem Web Tax in a Cournot-Nash market for digital advertising

D'Andria, Diego - 2018 - This version: December 2018

valorem sales tax on Web services (so-called Web Tax) that are provided free of charge to users, and produce advertising space …-neutral preferences and Web companies compete in a Cournot-Nash fashion on the advertising market but enjoy monopolistic power in the …

Persistent link: https://www.econbiz.de/10011982174

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