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Brand mismanagement : Rothmans cigarette marketing, 1957 - 2000

Dewhirst, Timothy; Sparks, Robert - In: Journal of historical research in marketing 3 (2011) 3, pp. 351-369

Persistent link: https://www.econbiz.de/10009890165

‘Responsible drinking’ programs and the alcohol industry in Brazil: Killing two birds with one stone?

Pantani, Daniela; Sparks, Robert; M. Sanchez, Zila; … - In: Social Science & Medicine 75 (2012) 8, pp. 1387-1391

Over the last decade, the Brazilian alcohol industry – which for years has ignored alcohol problems – inaugurated responsible drinking programs (RDPs). This paper reports findings from an exploratory study that investigated the RDP-related activities of six leading alcohol companies in...

Persistent link: https://www.econbiz.de/10010582460

Sports sponsorship as a strategic investment in China : perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics

Yang, Xinquan Sheena; Sparks, Robert; Li, Ming - In: International journal of sports marketing & sponsorship 10 (2008/09) 1, pp. 63-78

Persistent link: https://www.econbiz.de/10003788530

Number 3 - Legal issues affecting international marketing strategy development - Tobacco promotion restrictions: An international regulatory impasse?

Ford, John B.; Hoek, Janet; Sparks, Robert - In: International marketing review 17 (2000) 2-3, pp. 216-230

Persistent link: https://www.econbiz.de/10006285485

Introduction to the special section : the domain and intersection of anticonsumption, marketing, and public policy

Lee, Michael S. W.; Dewhirst, Timothy; Cherrier, Hélène - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 2, pp. 189-194

Persistent link: https://www.econbiz.de/10011975374

Happy brands and ethical implications

Lee, Wonkyong Beth; Dewhirst, Timothy - In: Ethical branding and marketing : cases and lessons, (pp. 125-142). 2019

Persistent link: https://www.econbiz.de/10012033791

Exporting an inherently harmful product : the marketing of Virginia Slims cigarettes in the United States, Japan, and Korea

Dewhirst, Timothy; Lee, Wonkyong B.; Fong, Geoffrey T.; … - In: Journal of business ethics : JOBE 139 (2016) 1, pp. 161-181

Persistent link: https://www.econbiz.de/10011609467

Social marketing and tobacco control

Dewhirst, Timothy; Lee, Wonkyong Beth - In: The SAGE handbook of social marketing, (pp. 391-404). 2011

Persistent link: https://www.econbiz.de/10009380500

The meaning of "Light" and "Ultralight" cigarettes : a commentary on Smith, Stutts, and Zank

Hoek, Janet; Dewhirst, Timothy - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 223-231

Persistent link: https://www.econbiz.de/10009679212

The Meaning of "Light" and "Ultralight" Cigarettes: A Commentary on Smith, Stutts, and Zank

Hoek, Janet; Dewhirst, Timothy - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 223-231

Persistent link: https://www.econbiz.de/10010045142