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A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika; Carlson, Jeffrey R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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The role of rebates in the hybrid competition between a national brand and a private label with present-biased consumers
Liang, Donghan; Li, Gang; Sun, Linyan; Chen, Yubao - In: International journal of production economics 145 (2013) 1, pp. 208-219
Persistent link: https://www.econbiz.de/10009785301
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Marketing to the Big Middle : establishing Australian discount department stores
Bailey, Matthew - In: Journal of historical research in marketing 8 (2016) 3, pp. 416-433
Persistent link: https://www.econbiz.de/10011626968
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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv; Verma, Swati - In: Journal of marketing research : JMR 55 (2018) 3, pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
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Discounters versus Supermarkets and Hypermarkets : what drives store-switching?
Fornari, Edoardo; Grandi, Sebastiano; Menegatti, Mario; … - In: The international review of retail, distribution and … 30 (2020) 5, pp. 555-574
Persistent link: https://www.econbiz.de/10012315162
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Private label line proliferation and private label tier pricing : a new dimension of competition between private labels and national brands
Hökelekli, Gizem; Lamey, Lien; Verboven, Frank - In: Journal of retailing and consumer services 36 (2017), pp. 39-52
Persistent link: https://www.econbiz.de/10011697876
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Online store discount strategy in the presence of consumer loss aversion
Ma, Shanshan; Lin, Jie; Zhao, Xuan - In: International journal of production economics 171 (2016), pp. 1-7
Persistent link: https://www.econbiz.de/10011437201
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Purchase decision regret : negative consequences of the steadily increasing discount strategy
Gabler, Colin B.; Landers, V. Myles; Reynolds, Kristy E. - In: Journal of business research : JBR 76 (2017), pp. 201-208
Persistent link: https://www.econbiz.de/10011713621
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When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny; Swain, Scott D.; Makienko, Igor - In: Journal of business research : JBR 68 (2015) 12, pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
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Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing; Hardesty, David M.; Craig, Adam W.; Song, Lei - In: Journal of retailing and consumer services 64 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209547