Event Highlights: - Learn what authentic Executive S&OP is and how it works - Learn how to assess gaps between your company’s current performance and how Executive S&OP is used by “best practice” companies - How S&OP enhances teamwork among the executive and management teams

Sport setzt Milliarden in Bewegung. Im wahrsten Sinne – sei es Menschen oder Geld. Zum Thema „Wirtschaftsfaktor Sport“ referiert Prominenz aus Politik, Wirtschaft und Sport.

We are now seeking abstracts of papers for presentation at the workshop. Because "New Directions" is a fairly broad arena we would particulalrly welcome papers that look to the future in terms of how R.M. can build on the ideas and experiences of the last twenty years. We are also interested in...

Topics of interest include (but are not limited to) the following: advertising financial services, pricing financial service, managing financial services quality, financial services marketing regulations, competitive strategy, promotion-based marketing of financial products, financial services...

Topics: - Consumer and Shopper Behavior - Customer Service and Satisfaction - Multichannel Retailing - Global Retailing - Human Resources Management - Issues in Retailing - Merchandising - Operations Management and Technology - Retailing Education - Retail Promotion - Site Selection and...

The workshop objective is to discuss recent scientific contributions to the economics of information and communication technologies (ICT) and firm strategies. Topics of Interest: - Productivity and Growth at the Firm-Level - Outsourcing - Software and Internet Firms - Digital Markets -...

Strategic Platform for Decision-Makers

Topics: - The Individual Consumer and the Buyer/Seller - Market Research Methods - Marketing/Business Functions Responsible for Delivering Value

Multiculturism continues to be a vital aspect of global marketing that affects consumers and businesses around the world. The theme of this year’s conference is, “The Dynamic Nature of Cultural Perspectives in Marketing.” This theme emphasizes the need for educators and business leaders to...

We are particularly interested in papers that explore the implications of corporate responsibility, globalisation and global business for business and marketing strategy. Research papers can be either empirical or conceptual. Topic areas include the following: - Consumer behavior, branding &...